McClatchy Editorial Survey

1.

 
1. Do you have an interest in following Opinion through various media?
2. On average, how often do you read opinions?
3. What is your primary source for Opinion?
4. If any, what websites and blogs do you read for opinion?
5. In a typical day, how much time do you spend reading Opinion from any of the sources above?
6. In five years, how would you prefer to access opinion articles? [Mark all that apply.]
7. As a reader of newspaper content in print and online, how would you change the Opinion/Editorial section? Please use a scale where 1 = “Much Less” and 5 = “Much More” and you can use any # in between.
1 = “Much Less”2345 = “Much More”
amount of editorial content
# of reader letters
# of columnists
# of editorial cartoons
Niche blogs
8. In your opinion, how does the political spectrum of the Opinion/Editorial section of the local newspaper lean?
9. What political tone would drive you to read the local newspaper's Opinion/Editorial section more often?
10. Are you MORE or LESS likely to read a newspaper or website if editorials and/or columns regularly appear on the FRONT PAGE and were clearly labeled Opinion? Please use a scale where 1 = “Much Less Likely” and 5 = “Much More Likely” and you can use any # in between.
1 = “Much Less Likely”2345 = “Much More Likely”
Print
Online
11. Most often, do you read a newspaper in print, online, or both?
12. Are you a subscriber to the print edition of the local newspaper?
13. Have you ever read or participated in an online feedback forum?
14. Please rate your opinion of online feedback forums, using a scale where 1 = “Extremely Dislike” and 5 = “Extremely Like” and you can use any # in between.
15. Which of the following do you consider STRENGTHS of online feedback forums? [Please mark all that apply]
16. Which of the following do you consider WEAKNESSES of online feedback forums? [Please mark all that apply]
17. What issues would you like news media in your area to cover better in its Opinion pages in print and online?
[Please mark all that apply]
18. For each of the following, please use a scale where 1 = “Not at all Likely” and 5 = “Extremely Likely” and you can use any # in between.
1 = “Not at all Likely”2345 = “Extremely Likely”
If an editorial or online column on a topic of interest to you offered links allowing you to learn more about that topic, how likely would you be to use this resource?
If your newspaper offered a chance to discuss issues online in real time with your favorite columnist or a member of the editorial board how likely would you be to participate?
19. How helpful would the following Opinion topics/options be to you personally? Please rate each of the following, using a scale where 1 = “Not at all Helpful” and 5 = “Extremely Helpful” and you can use any # in between.
1 = “Not at all Helpful”2345 = “Extremely Helpful”
Ways to get involved in volunteering
Ways to make donations to issues you care about
Automatic links to online charity websites with ways to get involved
20. How helpful do you find your newspaper’s candidate recommendations/endorsements during elections for the following offices? For each of the following, please use a scale where 1 = “Not at all Helpful” and 5 = “Extremely Helpful” and you can use any # in between.
1 = “Not at all Helpful”2345 = “Extremely Helpful”
Local offices (city councils, etc.)
State offices (Governor, state Senate, state House, etc.)
Federal offices (President, Senate, etc.)
21. Which of the following best describes where you live?