Use of Paid Celebrity Spokespeople by Pharma
Pharma marketers in the U.S. sometimes use celebrities as spokespeople for their branded drugs or for non-branded campaigns. Such celebrities include TV personalities, athletes, movie stars and others who have thousands or millions of fans, Twitter followers, etc.
This survey asks your opinion of this practice, including how whether or not pharma payments to celebrities should be made public much as pharma payments to physicians will be soon be made public. You could call it a "celebrity spokesperson payment sunshine act."
After completing the survey -- it takes only 5 minutes -- you will be able to see the de-identified results to date AND get a free copy of the Pharma Marketing News article: "Novo Nordisk Defends Choice of Paula Deen as Diabetes Spokesperson"
Results of this survey may be summarized in Pharma Marketing News.
Your comments are confidential (anonymous) unless you specifically provide your contact information at the end of the survey and allow us to attribute comments to you personally.
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