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International Design Firm IDEO (www.ideo.com) is seeking individuals who are actively taking steps to live a healthy lifestyle. Our IDEO researchers would like to meet with participants for 60min interviews this the week of July 2nd. If selected the primary participants will be compensated $100 for their time.

Please note we will likely videotape and/or photograph the session (for internal research purposes only.) All information will be kept confidential.

Let your experiences and insights inspire our designs! For consideration, please fill out the below survey.

Thanks! Leigh and the IDEO Team

1. Contact Information:

Contact Information: Name:
Address:
City/Town:
ZIP:
Email Address:
Phone Number:

2. Demographic Information:

Demographic Information: Age:
Gender:
Occupation:
Marital Status:
Number of Children with Ages:
House Hold Income:

3. Which of the following profiles best describe you?

Which of the following profiles best describe you? You are a very active person. You go to the gym, ride your bike on weekends, travel to locations where you find active adventures.

None of the Above

You are a parent with small children who are currently taking vitamins.

You are starting to feel your age and are taking, or thinking about starting to take vitamins and supplements.

You are currently making a significant life-style health related change.

You enjoy showcasing products in your home, sharing your passion with others.

4. Tell us in detail how you fit the above profile.

Tell us in detail how you fit the above profile.

5. What vitamins or supplements are you currently taking? What are they for?

If you are not taking any, have you ever considered taking vitamins and supplements? Why or why not?

What vitamins or supplements are you currently taking? What are they for? If you are not taking any, have you ever considered taking vitamins and supplements? Why or why not?

6. Please read the following list of behaviors, for each one please indicate if it applies to you.

Please read the following list of behaviors, for each one please indicate if it applies to you. You shop at stores who's products are artisanal based. (i.e. Farmer's Markets, Localvore, Art of Shaving)

You have purchased a product from a company thats mission is to give back to others. You believe in their mission to provide valuable things to those who need them. (Tom's Shoes, Warby Parker, One Laptop Per Child)

You purchase vitamins or supplements online.

You donate substantially to a charity, but like to keep your contribution quiet from others.

None of the Above

7. Please tell us how the above behaviors apply to you?

Please tell us how the above behaviors apply to you?

8. On a scale of one to five how technology savvy are you?

On a scale of one to five how technology savvy are you? 1. “How do I turn this gadget on?”

2. “I can turn it on, but now what do I do?”

3. “I’m comfortable using the basic features, but anything beyond that is lost to me.”

4. “ I’m comfortable with advanced features, but they took me a while to figure out.”

5. “ I can turn on anything and intuitively figure it out as I go. My friends ask me for help with their tech gadgets.”

9. What do you purchase online (if anything)? What sites do you use?

What do you purchase online (if anything)? What sites do you use?

10. How many prescription medications are you currently taking?

How many prescription medications are you currently taking?

11. What is your availability on...

What is your availability on... Thursday, June 7th
Friday, June 8th

12. How did you hear about this study?

How did you hear about this study?

13. Thank you so much for responding to our survey! If you qualify, someone may be in touch within the next few days with additional questions.

Thank you so much for responding to our survey! If you qualify, someone may be in touch within the next few days with additional questions.

IDEO Design Research