Branding

Can companies successfully re-brand

This questionnaire is a pilot study to help me with my dissertation research.

1. What is your gender?

What is your gender? Female

Male

2. Which category below includes your age?

Which category below includes your age? 17 or younger

18-20

21-29

30-39

40-49

50-59

60 or older

3. What are the main factors you consider when purchasing a product?

What are the main factors you consider when purchasing a product?

4. Is a companies brand image important to you ?

Is a companies brand image important to you ? Yes

5. How important is company reputation when purchasing a product?

How important is company reputation when purchasing a product? Extremely important

Very important

Moderately important

Slightly important

Not at all important

Explain the reason for your answer

6. Do you regularly purchase the same branded products ?

Do you regularly purchase the same branded products ? Yes

7. What would make you switch brands ?

What would make you switch brands ?

8. When companies change thier image, Does it change your perception of that brand ?

When companies change thier image, Does it change your perception of that brand ? Extremely

Very Much

Moderately

Slightly

Not at all

9. Which beer has the worst image overall ?

Which beer has the worst image overall ? Stella Artois

Carling

Carlsberg

Budweiser

Heineken

Foster's

Becks

San Miguel

None of these

Why?

10. Which beer has the best image overall ?

Which beer has the best image overall ? Stella Artois