Branding

Can companies successfully re-brand

 
This questionnaire is a pilot study to help me with my dissertation research.
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1. What is your gender?
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2. Which category below includes your age?
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3. What are the main factors you consider when purchasing a product?
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4. Is a companies brand image important to you ?
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5. How important is company reputation when purchasing a product?
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6. Do you regularly purchase the same branded products ?
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7. What would make you switch brands ?
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8. When companies change thier image, Does it change your perception of that brand ?
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9. Which beer has the worst image overall ?
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10. Which beer has the best image overall ?
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