B2B Social Media Integration Case Study Challenge Survey

B2B Social Media Integration Case Study Challenge

1. B2B Social Media Integration Case Study Challenge Entry Form

Please fill out the following form to enter the MarketingProfs B2B Social Media Integration Case Study Challenge.

The winner will become a panelist in the "Case Study Swap Meet! Proven Success Stories Integrating Social Media into Overall Strategy" session at the B2B Forum taking place on May 4-5 at the Seaport World Trade Center in Boston, MA.

The criterion for the winner is:
1. How well you demonstrate the measureable value of how the integration of social media raised the ROI of your marketing program
2. The uniqueness of the social media strategy implemented.

1. Please Enter Your Contact Information

Please Enter Your Contact Information Name:
Company:
Address:
Address 2:
City/Town:
State:
ZIP/Postal Code:
Email Address:
Phone Number:

2. Please indicate the name of your case study, your industry, and the product or service your case study is about.

Please indicate the name of your case study, your industry, and the product or service your case study is about.

3. Please list at least 3 marketing and/or business goals you intended to reach with this marketing program.

Please list at least 3 marketing and/or business goals you intended to reach with this marketing program.

4. Please describe your marketing strategy and how you integrated social media into the plan. Include any links to your program that you can.

Please describe your marketing strategy and how you integrated social media into the plan. Include any links to your program that you can.

5. Please indicate what makes your case study unique (i.e. the way you integrated social media, the type of social media used or any other factor that you feel makes your case study unique. Please include links to your program if applicable.

Please indicate what makes your case study unique (i.e. the way you integrated social media, the type of social media used or any other factor that you feel makes your case study unique. Please include links to your program if applicable.

6. Points of ROI: What were the qualitative and quantitative results of your marketing strategy?

Points of ROI: What were the qualitative and quantitative results of your marketing strategy?

7. Tell us why you feel the integration of social media increased your overall ROI.

Tell us why you feel the integration of social media increased your overall ROI.

8. Anything else you would like to add or additional lessons learned?

Anything else you would like to add or additional lessons learned?