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Advertising in Telecom (India)

1. Please enter the following details

Please enter the following details Name:
City/Town:
State/Province:
Email Address:

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2. Please enter the following details

	Please enter your age	Gender	What is your highest education qualification
1	Please enter the following details 1 Please enter your age	Gender	What is your highest education qualification

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3. Please enter the following details

	How much do you spend on your mobile (on an average) every month?	Please enter your house hold income
1	Please enter the following details 1 How much do you spend on your mobile (on an average) every month?	Please enter your house hold income

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4. Please answer the following questions (about the telecom-services industry)

	Rank the services that you use the most from the drop down menu	Rank the attributes that play an important role in your purchase decision
Rank 1	Please answer the following questions (about the telecom-services industry) Rank 1 Rank the services that you use the most from the drop down menu	Rank the attributes that play an important role in your purchase decision
Rank 2	Rank 2 Rank the services that you use the most from the drop down menu	Rank the attributes that play an important role in your purchase decision
Rank 3	Rank 3 Rank the services that you use the most from the drop down menu	Rank the attributes that play an important role in your purchase decision
Rank 4	Rank 4 Rank the services that you use the most from the drop down menu	Rank the attributes that play an important role in your purchase decision

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5. To me mobile (calling and SMS) services are

	Extremely	Very very	Very	Quite	More than a bit	A bit	Not at all
Important	*To me mobile (calling and SMS) services are Important Extremely	Important Very very	Important Very	Important Quite	Important More than a bit	Important A bit	Important Not at all
Interesting	Interesting Extremely	Interesting Very very	Interesting Very	Interesting Quite	Interesting More than a bit	Interesting A bit	Interesting Not at all
Relevant	Relevant Extremely	Relevant Very very	Relevant Very	Relevant Quite	Relevant More than a bit	Relevant A bit	Relevant Not at all
Exciting	Exciting Extremely	Exciting Very very	Exciting Very	Exciting Quite	Exciting More than a bit	Exciting A bit	Exciting Not at all
Meaningful	Meaningful Extremely	Meaningful Very very	Meaningful Very	Meaningful Quite	Meaningful More than a bit	Meaningful A bit	Meaningful Not at all
Appealing	Appealing Extremely	Appealing Very very	Appealing Very	Appealing Quite	Appealing More than a bit	Appealing A bit	Appealing Not at all
Fascinating	Fascinating Extremely	Fascinating Very very	Fascinating Very	Fascinating Quite	Fascinating More than a bit	Fascinating A bit	Fascinating Not at all
Priceless	Priceless Extremely	Priceless Very very	Priceless Very	Priceless Quite	Priceless More than a bit	Priceless A bit	Priceless Not at all
Involving	Involving Extremely	Involving Very very	Involving Very	Involving Quite	Involving More than a bit	Involving A bit	Involving Not at all
Necessary	Necessary Extremely	Necessary Very very	Necessary Very	Necessary Quite	Necessary More than a bit	Necessary A bit	Necessary Not at all

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6. To me mobile VAS and smart phone services (like blackberry services)) are:

	Extremely	Very very	Very	Quite	More than a bit	A bit	Not at all
Important	*To me mobile VAS and smart phone services (like blackberry services)) are: Important Extremely	Important Very very	Important Very	Important Quite	Important More than a bit	Important A bit	Important Not at all
Interesting	Interesting Extremely	Interesting Very very	Interesting Very	Interesting Quite	Interesting More than a bit	Interesting A bit	Interesting Not at all
Relevant	Relevant Extremely	Relevant Very very	Relevant Very	Relevant Quite	Relevant More than a bit	Relevant A bit	Relevant Not at all
Exciting	Exciting Extremely	Exciting Very very	Exciting Very	Exciting Quite	Exciting More than a bit	Exciting A bit	Exciting Not at all
Meaningful	Meaningful Extremely	Meaningful Very very	Meaningful Very	Meaningful Quite	Meaningful More than a bit	Meaningful A bit	Meaningful Not at all
Appealing	Appealing Extremely	Appealing Very very	Appealing Very	Appealing Quite	Appealing More than a bit	Appealing A bit	Appealing Not at all
Fascinating	Fascinating Extremely	Fascinating Very very	Fascinating Very	Fascinating Quite	Fascinating More than a bit	Fascinating A bit	Fascinating Not at all
Priceless	Priceless Extremely	Priceless Very very	Priceless Very	Priceless Quite	Priceless More than a bit	Priceless A bit	Priceless Not at all
Involving	Involving Extremely	Involving Very very	Involving Very	Involving Quite	Involving More than a bit	Involving A bit	Involving Not at all
Necessary	Necessary Extremely	Necessary Very very	Necessary Very	Necessary Quite	Necessary More than a bit	Necessary A bit	Necessary Not at all

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7. If you were buying a new connection, how inclined would you feel to buy a sim, after watching the following ads:

	Very Inclined	Slightly inclined	Might not buy	Definitely won't buy	Can't say
Idea: Abhishek Bacchan ads	*If you were buying a new connection, how inclined would you feel to buy a sim, after watching the following ads: Idea: Abhishek Bacchan ads Very Inclined	Idea: Abhishek Bacchan ads Slightly inclined	Idea: Abhishek Bacchan ads Might not buy	Idea: Abhishek Bacchan ads Definitely won't buy	Idea: Abhishek Bacchan ads Can't say
Vodafone: Zoo Zoos	Vodafone: Zoo Zoos Very Inclined	Vodafone: Zoo Zoos Slightly inclined	Vodafone: Zoo Zoos Might not buy	Vodafone: Zoo Zoos Definitely won't buy	Vodafone: Zoo Zoos Can't say
Reliance: Fast streaming speeds (The girl singing 'Rubaroo') and father's comparing bills for a 3G tab	Reliance: Fast streaming speeds (The girl singing 'Rubaroo') and father's comparing bills for a 3G tab Very Inclined	Reliance: Fast streaming speeds (The girl singing 'Rubaroo') and father's comparing bills for a 3G tab Slightly inclined	Reliance: Fast streaming speeds (The girl singing 'Rubaroo') and father's comparing bills for a 3G tab Might not buy	Reliance: Fast streaming speeds (The girl singing 'Rubaroo') and father's comparing bills for a 3G tab Definitely won't buy	Reliance: Fast streaming speeds (The girl singing 'Rubaroo') and father's comparing bills for a 3G tab Can't say
Docomo: Ranbir Kapoor's 'Keep it simple silly' ads	Docomo: Ranbir Kapoor's 'Keep it simple silly' ads Very Inclined	Docomo: Ranbir Kapoor's 'Keep it simple silly' ads Slightly inclined	Docomo: Ranbir Kapoor's 'Keep it simple silly' ads Might not buy	Docomo: Ranbir Kapoor's 'Keep it simple silly' ads Definitely won't buy	Docomo: Ranbir Kapoor's 'Keep it simple silly' ads Can't say
Airtel: Har friend zaroori hota hai	Airtel: Har friend zaroori hota hai Very Inclined	Airtel: Har friend zaroori hota hai Slightly inclined	Airtel: Har friend zaroori hota hai Might not buy	Airtel: Har friend zaroori hota hai Definitely won't buy	Airtel: Har friend zaroori hota hai Can't say
Airce;: Ads starring Dhoni	Airce;: Ads starring Dhoni Very Inclined	Airce;: Ads starring Dhoni Slightly inclined	Airce;: Ads starring Dhoni Might not buy	Airce;: Ads starring Dhoni Definitely won't buy	Airce;: Ads starring Dhoni Can't say

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8. What is your opinion of the ads?

	Only good entertainment	Quite entertaining and informative	Informative but not entertaining	Neither informative nor entertaining	A bit of both
Idea: Abhishek Bacchan ads	*What is your opinion of the ads? Idea: Abhishek Bacchan ads Only good entertainment	Idea: Abhishek Bacchan ads Quite entertaining and informative	Idea: Abhishek Bacchan ads Informative but not entertaining	Idea: Abhishek Bacchan ads Neither informative nor entertaining	Idea: Abhishek Bacchan ads A bit of both
Vodafone: Zoo Zoos	Vodafone: Zoo Zoos Only good entertainment	Vodafone: Zoo Zoos Quite entertaining and informative	Vodafone: Zoo Zoos Informative but not entertaining	Vodafone: Zoo Zoos Neither informative nor entertaining	Vodafone: Zoo Zoos A bit of both
Reliance: Fast streaming speeds (The girl singing 'Rubaroo' and father's comparing bills for a 3G-Tablet))	Reliance: Fast streaming speeds (The girl singing 'Rubaroo' and father's comparing bills for a 3G-Tablet)) Only good entertainment	Reliance: Fast streaming speeds (The girl singing 'Rubaroo' and father's comparing bills for a 3G-Tablet)) Quite entertaining and informative	Reliance: Fast streaming speeds (The girl singing 'Rubaroo' and father's comparing bills for a 3G-Tablet)) Informative but not entertaining	Reliance: Fast streaming speeds (The girl singing 'Rubaroo' and father's comparing bills for a 3G-Tablet)) Neither informative nor entertaining	Reliance: Fast streaming speeds (The girl singing 'Rubaroo' and father's comparing bills for a 3G-Tablet)) A bit of both
Docomo: Ranbir Kapoor's 'Keep it simple silly'	Docomo: Ranbir Kapoor's 'Keep it simple silly' Only good entertainment	Docomo: Ranbir Kapoor's 'Keep it simple silly' Quite entertaining and informative	Docomo: Ranbir Kapoor's 'Keep it simple silly' Informative but not entertaining	Docomo: Ranbir Kapoor's 'Keep it simple silly' Neither informative nor entertaining	Docomo: Ranbir Kapoor's 'Keep it simple silly' A bit of both
Airtel: Har friend zaroori hota hai	Airtel: Har friend zaroori hota hai Only good entertainment	Airtel: Har friend zaroori hota hai Quite entertaining and informative	Airtel: Har friend zaroori hota hai Informative but not entertaining	Airtel: Har friend zaroori hota hai Neither informative nor entertaining	Airtel: Har friend zaroori hota hai A bit of both
Aircel: Ads starring Dhoni	Aircel: Ads starring Dhoni Only good entertainment	Aircel: Ads starring Dhoni Quite entertaining and informative	Aircel: Ads starring Dhoni Informative but not entertaining	Aircel: Ads starring Dhoni Neither informative nor entertaining	Aircel: Ads starring Dhoni A bit of both

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9. When humour is added to advertisements, does it dilute the main message of the advertisement? To measure this, tell us how entertaining you found the ads?

	Not at all	Subtly	Quite	Very entertaining
Idea: Abhishek Bacchan ads	*When humour is added to advertisements, does it dilute the main message of the advertisement? To measure this, tell us how entertaining you found the ads? Idea: Abhishek Bacchan ads Not at all	Idea: Abhishek Bacchan ads Subtly	Idea: Abhishek Bacchan ads Quite	Idea: Abhishek Bacchan ads Very entertaining
Vodafone: Zoo Zoos	Vodafone: Zoo Zoos Not at all	Vodafone: Zoo Zoos Subtly	Vodafone: Zoo Zoos Quite	Vodafone: Zoo Zoos Very entertaining
Reliance: Fast streaming speeds (The girl singing 'Rubaroo') and father's comparing bills for 3G-Tablets	Reliance: Fast streaming speeds (The girl singing 'Rubaroo') and father's comparing bills for 3G-Tablets Not at all	Reliance: Fast streaming speeds (The girl singing 'Rubaroo') and father's comparing bills for 3G-Tablets Subtly	Reliance: Fast streaming speeds (The girl singing 'Rubaroo') and father's comparing bills for 3G-Tablets Quite	Reliance: Fast streaming speeds (The girl singing 'Rubaroo') and father's comparing bills for 3G-Tablets Very entertaining
Docomo: Ranbir Kapoor's 'Keep it simple silly'	Docomo: Ranbir Kapoor's 'Keep it simple silly' Not at all	Docomo: Ranbir Kapoor's 'Keep it simple silly' Subtly	Docomo: Ranbir Kapoor's 'Keep it simple silly' Quite	Docomo: Ranbir Kapoor's 'Keep it simple silly' Very entertaining
Airtel: Har friend zaroori hota hai	Airtel: Har friend zaroori hota hai Not at all	Airtel: Har friend zaroori hota hai Subtly	Airtel: Har friend zaroori hota hai Quite	Airtel: Har friend zaroori hota hai Very entertaining
Aircel: Ads starring Dhoni	Aircel: Ads starring Dhoni Not at all	Aircel: Ads starring Dhoni Subtly	Aircel: Ads starring Dhoni Quite	Aircel: Ads starring Dhoni Very entertaining

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10. How much do you remember the main feature being highlighted in the advertisement? (like Vodafone delight, 3G services, VAS etc.)

	Dont remember	Vaguely remember	Mostly remember	Absolutely remember	Did the ad highlight any function?
Idea: Abhishek Bacchan ads	*How much do you remember the main feature being highlighted in the advertisement? (like Vodafone delight, 3G services, VAS etc.) Idea: Abhishek Bacchan ads Dont remember	Idea: Abhishek Bacchan ads Vaguely remember	Idea: Abhishek Bacchan ads Mostly remember	Idea: Abhishek Bacchan ads Absolutely remember	Idea: Abhishek Bacchan ads Did the ad highlight any function?
Vodafone: Zoo Zoos	Vodafone: Zoo Zoos Dont remember	Vodafone: Zoo Zoos Vaguely remember	Vodafone: Zoo Zoos Mostly remember	Vodafone: Zoo Zoos Absolutely remember	Vodafone: Zoo Zoos Did the ad highlight any function?
Reliance: Fast streaming speeds (The girl singing 'Rubaroo') and father's comparing bills for 3G-Tablets	Reliance: Fast streaming speeds (The girl singing 'Rubaroo') and father's comparing bills for 3G-Tablets Dont remember	Reliance: Fast streaming speeds (The girl singing 'Rubaroo') and father's comparing bills for 3G-Tablets Vaguely remember	Reliance: Fast streaming speeds (The girl singing 'Rubaroo') and father's comparing bills for 3G-Tablets Mostly remember	Reliance: Fast streaming speeds (The girl singing 'Rubaroo') and father's comparing bills for 3G-Tablets Absolutely remember	Reliance: Fast streaming speeds (The girl singing 'Rubaroo') and father's comparing bills for 3G-Tablets Did the ad highlight any function?
Docomo: Ranbir Kapoor's 'Keep it simple silly'	Docomo: Ranbir Kapoor's 'Keep it simple silly' Dont remember	Docomo: Ranbir Kapoor's 'Keep it simple silly' Vaguely remember	Docomo: Ranbir Kapoor's 'Keep it simple silly' Mostly remember	Docomo: Ranbir Kapoor's 'Keep it simple silly' Absolutely remember	Docomo: Ranbir Kapoor's 'Keep it simple silly' Did the ad highlight any function?
Airtel: Har friend zaroori hota hai	Airtel: Har friend zaroori hota hai Dont remember	Airtel: Har friend zaroori hota hai Vaguely remember	Airtel: Har friend zaroori hota hai Mostly remember	Airtel: Har friend zaroori hota hai Absolutely remember	Airtel: Har friend zaroori hota hai Did the ad highlight any function?
Aircel: Ads starring Dhoni	Aircel: Ads starring Dhoni Dont remember	Aircel: Ads starring Dhoni Vaguely remember	Aircel: Ads starring Dhoni Mostly remember	Aircel: Ads starring Dhoni Absolutely remember	Aircel: Ads starring Dhoni Did the ad highlight any function?

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