Advertising in Telecom (India)
 

 

1. Please enter the following details

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2. Please enter the following details

 Please enter your ageGenderWhat is your highest education qualification
1

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3. Please enter the following details

 How much do you spend on your mobile (on an average) every month?Please enter your house hold income
1

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4. Please answer the following questions (about the telecom-services industry)

 Rank the services that you use the most from the drop down menuRank the attributes that play an important role in your purchase decision
Rank 1
Rank 2
Rank 3
Rank 4

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5. To me mobile (calling and SMS) services are

 ExtremelyVery veryVeryQuiteMore than a bitA bitNot at all
Important
Interesting
Relevant
Exciting
Meaningful
Appealing
Fascinating
Priceless
Involving
Necessary

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6. To me mobile VAS and smart phone services (like blackberry services)) are:

 ExtremelyVery veryVeryQuiteMore than a bitA bitNot at all
Important
Interesting
Relevant
Exciting
Meaningful
Appealing
Fascinating
Priceless
Involving
Necessary

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7. If you were buying a new connection, how inclined would you feel to buy a sim, after watching the following ads:

 Very InclinedSlightly inclinedMight not buyDefinitely won't buyCan't say
Idea: Abhishek Bacchan ads
Vodafone: Zoo Zoos
Reliance: Fast streaming speeds (The girl singing 'Rubaroo') and father's comparing bills for a 3G tab
Docomo: Ranbir Kapoor's 'Keep it simple silly' ads
Airtel: Har friend zaroori hota hai
Airce;: Ads starring Dhoni

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8. What is your opinion of the ads?

 Only good entertainmentQuite entertaining and informativeInformative but not entertainingNeither informative nor entertainingA bit of both
Idea: Abhishek Bacchan ads
Vodafone: Zoo Zoos
Reliance: Fast streaming speeds (The girl singing 'Rubaroo' and father's comparing bills for a 3G-Tablet))
Docomo: Ranbir Kapoor's 'Keep it simple silly'
Airtel: Har friend zaroori hota hai
Aircel: Ads starring Dhoni

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9. When humour is added to advertisements, does it dilute the main message of the advertisement? To measure this, tell us how entertaining you found the ads?

 Not at allSubtly Quite Very entertaining
Idea: Abhishek Bacchan ads
Vodafone: Zoo Zoos
Reliance: Fast streaming speeds (The girl singing 'Rubaroo') and father's comparing bills for 3G-Tablets
Docomo: Ranbir Kapoor's 'Keep it simple silly'
Airtel: Har friend zaroori hota hai
Aircel: Ads starring Dhoni

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10. How much do you remember the main feature being highlighted in the advertisement? (like Vodafone delight, 3G services, VAS etc.)

 Dont rememberVaguely rememberMostly rememberAbsolutely rememberDid the ad highlight any function?
Idea: Abhishek Bacchan ads
Vodafone: Zoo Zoos
Reliance: Fast streaming speeds (The girl singing 'Rubaroo') and father's comparing bills for 3G-Tablets
Docomo: Ranbir Kapoor's 'Keep it simple silly'
Airtel: Har friend zaroori hota hai
Aircel: Ads starring Dhoni
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