| Highly recommended by friend/family member | | | | |
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| Personal friend/family member | | | | |
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| Advertising (billboards, phone book, TV, etc) | | | | |
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| Client Testimonials | | | | |
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| Experience (# of years/closings/transactions) | | | | |
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| Credentials/designations (specialties) | | | | |
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| Prior business relationship | | | | |
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