Loyalty Programs: Rewards, Coupons and You Survey

1. How much or often do you use coupons?

	Never	Rarely	Sometimes	Frequently	Always
1	*How much or often do you use coupons? 1 Never	1 Rarely	1 Sometimes	1 Frequently	1 Always

2. How much or often do you participate in a rewards program/rewards programs (for free stuff like airline miles, cash back, earned dollars off your next purchase, etc.)?

	Never	Rarely	Sometimes	Frequently	Constantly
2	*How much or often do you participate in a rewards program/rewards programs (for free stuff like airline miles, cash back, earned dollars off your next purchase, etc.)? 2 Never	2 Rarely	2 Sometimes	2 Frequently	2 Constantly

3. From the choices below, which one sounds more like you?

From the choices below, which one sounds more like you? Coupon clipper (I use coupons).

Rewards user (I like to earn free stuff with my purchases).

Both

Neither

4. How much more likely are you to shop with a retail company that gives you coupons?

	Much Less Likely	Less Likely	Neither More nor Less Likely	More Likely	Much More Likely
4	*How much more likely are you to shop with a retail company that gives you coupons? 4 Much Less Likely	4 Less Likely	4 Neither More nor Less Likely	4 More Likely	4 Much More Likely

5. How much more likely are you to shop with a retail company that gives you rewards (like airline miles, cash back, dollars off your next purchase, etc.)?

	Much Less Likely	Less Likely	Neither More Nor Less Likely	More Likely	Much More Likely
5	*How much more likely are you to shop with a retail company that gives you rewards (like airline miles, cash back, dollars off your next purchase, etc.)? 5 Much Less Likely	5 Less Likely	5 Neither More Nor Less Likely	5 More Likely	5 Much More Likely

6. If you received cash back that was 3-6% of the total amount you spent on electricity last year, how would you spend it?

If you received cash back that was 3-6% of the total amount you spent on electricity last year, how would you spend it? To help pay for home improvement (DIY)

To buy groceries

To pay for gasoline

To help pay utility bills

To buy a meal at a restaurant

To help cover medical copays/pay for prescriptions

Other

Other (please specify)

7. How useful would you find earning and receiving extra cash based on a household necessity that you already pay for each month?

	Not useful at all	Not useful	Neutral	Useful	Extremely useful
7	*How useful would you find earning and receiving extra cash based on a household necessity that you already pay for each month? 7 Not useful at all	7 Not useful	7 Neutral	7 Useful	7 Extremely useful

8. Please choose the area where you currently live.

Please choose the area where you currently live. The Dallas-Fort Worth area.

The Houston area.

Another region of Texas.

I live outside of Texas.

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