1. Are you a member of the Web Analytics Association?

Are you a member of the Web Analytics Association? I have never been a member

I used to be a member

I am an active member

2. When it comes to providing quality education, developing standards and best practices, conducting research, and advocating for issues that advance the industry, do you feel like the Web Analytics Association is doing a poor job, a fair job, a good job, or an excellent job?

When it comes to providing quality education, developing standards and best practices, conducting research, and advocating for issues that advance the industry, do you feel like the Web Analytics Association is doing a poor job, a fair job, a good job, or an excellent job? Poor

Fair

Good

Excellent

Not sure

3. How well do you think the term "web analytics" describes our profession?

How well do you think the term "web analytics" describes our profession? Not well at all

Not very well

Somewhat well

Very well

Not sure

4. Thinking now just about the name of the organization, please tell me whether or not you feel very negative, somewhat negative, neutral, somewhat positive, or very positive about the name Web Analytics Association.

Thinking now just about the name of the organization, please tell me whether or not you feel very negative, somewhat negative, neutral, somewhat positive, or very positive about the name Web Analytics Association. Very negative

Somewhat negative

Neutral

Somewhat positive

Very positive

Not sure

5. How well do you think the concept of web analytics is understood by the decision-makers in the business world who are using or should be using the services of web analytics professionals?

How well do you think the concept of web analytics is understood by the decision-makers in the business world who are using or should be using the services of web analytics professionals? Not well at all

Not very well

Somewhat well

Very well

Not sure

6. On the whole, how respected to you think web analytics professionals are by these decision-makers?

On the whole, how respected to you think web analytics professionals are by these decision-makers? Not well at all

Not very well

Somewhat well

Very well

Not sure

7. The list below includes words and phrases associated with the web analytics discipline. With each one, please rate your feelings as either very negative, somewhat negative, neutral, somewhat positive or very positive.

	Very negative	Somewhat negative	Neutral	Somewhat positive	Very positive	Not sure
Online analyst	*The list below includes words and phrases associated with the web analytics discipline. With each one, please rate your feelings as either very negative, somewhat negative, neutral, somewhat positive or very positive. Online analyst Very negative	Online analyst Somewhat negative	Online analyst Neutral	Online analyst Somewhat positive	Online analyst Very positive	Online analyst Not sure
Analytics manager	Analytics manager Very negative	Analytics manager Somewhat negative	Analytics manager Neutral	Analytics manager Somewhat positive	Analytics manager Very positive	Analytics manager Not sure
Web 2.0	Web 2.0 Very negative	Web 2.0 Somewhat negative	Web 2.0 Neutral	Web 2.0 Somewhat positive	Web 2.0 Very positive	Web 2.0 Not sure
Marketing analyst	Marketing analyst Very negative	Marketing analyst Somewhat negative	Marketing analyst Neutral	Marketing analyst Somewhat positive	Marketing analyst Very positive	Marketing analyst Not sure
eMarketing	eMarketing Very negative	eMarketing Somewhat negative	eMarketing Neutral	eMarketing Somewhat positive	eMarketing Very positive	eMarketing Not sure
Online marketing	Online marketing Very negative	Online marketing Somewhat negative	Online marketing Neutral	Online marketing Somewhat positive	Online marketing Very positive	Online marketing Not sure
Marketing intelligence	Marketing intelligence Very negative	Marketing intelligence Somewhat negative	Marketing intelligence Neutral	Marketing intelligence Somewhat positive	Marketing intelligence Very positive	Marketing intelligence Not sure
Digital marketing	Digital marketing Very negative	Digital marketing Somewhat negative	Digital marketing Neutral	Digital marketing Somewhat positive	Digital marketing Very positive	Digital marketing Not sure
Web metrics	Web metrics Very negative	Web metrics Somewhat negative	Web metrics Neutral	Web metrics Somewhat positive	Web metrics Very positive	Web metrics Not sure
Search marketer	Search marketer Very negative	Search marketer Somewhat negative	Search marketer Neutral	Search marketer Somewhat positive	Search marketer Very positive	Search marketer Not sure
Market strategy and planning	Market strategy and planning Very negative	Market strategy and planning Somewhat negative	Market strategy and planning Neutral	Market strategy and planning Somewhat positive	Market strategy and planning Very positive	Market strategy and planning Not sure
Web measurement	Web measurement Very negative	Web measurement Somewhat negative	Web measurement Neutral	Web measurement Somewhat positive	Web measurement Very positive	Web measurement Not sure
Web optimization	Web optimization Very negative	Web optimization Somewhat negative	Web optimization Neutral	Web optimization Somewhat positive	Web optimization Very positive	Web optimization Not sure

8. The Web Analytics Association is considering changing its name. The list below includes some of the names being considered. Regardless of whether or not you think changing names is a good idea, please rate your feelings towards each one as either very negative, somewhat negative, neutral, somewhat positive, or very positive.

	Very negative	Somewhat negative	Neutral	Somewhat positive	Very Positive	Not sure
Online Marketing Analysis Association (OMAA)	*The Web Analytics Association is considering changing its name. The list below includes some of the names being considered. Regardless of whether or not you think changing names is a good idea, please rate your feelings towards each one as either very negative, somewhat negative, neutral, somewhat positive, or very positive. Online Marketing Analysis Association (OMAA) Very negative	Online Marketing Analysis Association (OMAA) Somewhat negative	Online Marketing Analysis Association (OMAA) Neutral	Online Marketing Analysis Association (OMAA) Somewhat positive	Online Marketing Analysis Association (OMAA) Very Positive	Online Marketing Analysis Association (OMAA) Not sure
Digital Marketing Optimization Association	Digital Marketing Optimization Association Very negative	Digital Marketing Optimization Association Somewhat negative	Digital Marketing Optimization Association Neutral	Digital Marketing Optimization Association Somewhat positive	Digital Marketing Optimization Association Very Positive	Digital Marketing Optimization Association Not sure
Global eMedia Optimization Association (GeMoa)	Global eMedia Optimization Association (GeMoa) Very negative	Global eMedia Optimization Association (GeMoa) Somewhat negative	Global eMedia Optimization Association (GeMoa) Neutral	Global eMedia Optimization Association (GeMoa) Somewhat positive	Global eMedia Optimization Association (GeMoa) Very Positive	Global eMedia Optimization Association (GeMoa) Not sure
Online Marketing Analysis and Measurement Association (OMAMA)	Online Marketing Analysis and Measurement Association (OMAMA) Very negative	Online Marketing Analysis and Measurement Association (OMAMA) Somewhat negative	Online Marketing Analysis and Measurement Association (OMAMA) Neutral	Online Marketing Analysis and Measurement Association (OMAMA) Somewhat positive	Online Marketing Analysis and Measurement Association (OMAMA) Very Positive	Online Marketing Analysis and Measurement Association (OMAMA) Not sure
Marketing Analysis and Measurement Association (MAMA)	Marketing Analysis and Measurement Association (MAMA) Very negative	Marketing Analysis and Measurement Association (MAMA) Somewhat negative	Marketing Analysis and Measurement Association (MAMA) Neutral	Marketing Analysis and Measurement Association (MAMA) Somewhat positive	Marketing Analysis and Measurement Association (MAMA) Very Positive	Marketing Analysis and Measurement Association (MAMA) Not sure
Digital Marketing Association	Digital Marketing Association Very negative	Digital Marketing Association Somewhat negative	Digital Marketing Association Neutral	Digital Marketing Association Somewhat positive	Digital Marketing Association Very Positive	Digital Marketing Association Not sure
eMedia Optimization Association	eMedia Optimization Association Very negative	eMedia Optimization Association Somewhat negative	eMedia Optimization Association Neutral	eMedia Optimization Association Somewhat positive	eMedia Optimization Association Very Positive	eMedia Optimization Association Not sure
eMarketing Optimization Association (eMOA)	eMarketing Optimization Association (eMOA) Very negative	eMarketing Optimization Association (eMOA) Somewhat negative	eMarketing Optimization Association (eMOA) Neutral	eMarketing Optimization Association (eMOA) Somewhat positive	eMarketing Optimization Association (eMOA) Very Positive	eMarketing Optimization Association (eMOA) Not sure

9. Is there a name not on the list above that you think could be a good fit for the organization?

Is there a name not on the list above that you think could be a good fit for the organization?

10. Independent of whether you like any of the names above, do you favor or oppose the idea of changing the name of the Web Analytics Association?

Independent of whether you like any of the names above, do you favor or oppose the idea of changing the name of the Web Analytics Association? Strongly oppose

Somewhat oppose

Somewhat favor

Strongly favor

Don't care/not sure

11. For how many years have you been working in the web analytics and digital marketing measurement discipline?

For how many years have you been working in the web analytics and digital marketing measurement discipline? 1-5 years

6-10 years

More than 10 years

Not sure

12. Is your company located inside or outside the United States?

Is your company located inside or outside the United States? Inside the United States

Outside the United States

13. If your company is located outside the United States, please indicate which country.

If your company is located outside the United States, please indicate which country.

14. Please leave your email address if you would like to be entered into the drawing for a one-year professional membership in the Web Analytics Association. (Value $199 USD)

Please leave your email address if you would like to be entered into the drawing for a one-year professional membership in the Web Analytics Association. (Value $199 USD)