Wine Purchasing Behavior

1. Please take a few minutes to fill out this 10 question survey.

 
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1. Please indicate your gender and age.
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2. Please indicate your annual income before taxes:
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3. Occupation
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4. For which purposes do you purchase wine? (Check all that apply)
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5. After each of the following word pairs please indicate how closely related you believe the two items are.
Very CloseCloseNot CloseUnrelated
Wine and alcohol:
Wine and family:
Wine and culture:
Wine and tradition:
Wine and party:
Wine and health:
Wine and New World:
Wine and image:
Wine and taste:
Wine and social status:
Wine and age:
Wine and brand:
Wine and society:
Wine and marketing:
Wine and Old World:
Wine and friends:
Wine and sex:
Wine and nature:
Wine and profession:
Wine and religion:
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6. How much do you typically pay for a bottle of wine?
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7. Where do you typically purchase wine?
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8. Please score each one of these items on a scale of 1 (not important) to 5 (extremely important) in terms of the importance of the criteria on your buying behavior.
UnimportantSlighly ImportantImportantVery Important
Label:
Grape variety:
Color:
General attractiveness:
Size/Shape:
Originality of packaging:
Price-quality ratio:
Brand:
Color:
Origin:
Back label:
Expert opinion:
Word of mouth:
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9. Which one of following wines would you be more likely to purchase? Why?
Image as described above
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