Wine Purchasing Behavior

1. Please take a few minutes to fill out this 10 question survey.

1. Please indicate your gender and age.
2. Please indicate your annual income before taxes:
3. Occupation
4. For which purposes do you purchase wine? (Check all that apply)
5. After each of the following word pairs please indicate how closely related you believe the two items are.
Very CloseCloseNot CloseUnrelated
Wine and alcohol:
Wine and family:
Wine and culture:
Wine and tradition:
Wine and party:
Wine and health:
Wine and New World:
Wine and image:
Wine and taste:
Wine and social status:
Wine and age:
Wine and brand:
Wine and society:
Wine and marketing:
Wine and Old World:
Wine and friends:
Wine and sex:
Wine and nature:
Wine and profession:
Wine and religion:
6. How much do you typically pay for a bottle of wine?
7. Where do you typically purchase wine?
8. Please score each one of these items on a scale of 1 (not important) to 5 (extremely important) in terms of the importance of the criteria on your buying behavior.
UnimportantSlighly ImportantImportantVery Important
Grape variety:
General attractiveness:
Originality of packaging:
Price-quality ratio:
Back label:
Expert opinion:
Word of mouth:
9. Which one of following wines would you be more likely to purchase? Why?
Image as described above
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