Optical Industry Marketing Research Project

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1. What is the name of your company & where are you located (info needed for the gas card drawing)
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2. What is the biggest challenge you are facing in your optical business today that is related to marketing?
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3. What would you be willing to do to solve your lead generation or marketing problem?
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4. What worries or frustrates you, or what are you afraid will happen to your optical business if you cannot solve your biggest marketing challenge?
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5. What have you tried so far in regards to marketing that has NOT worked for you?
6. How long have you been interested in trying to solve / improve your marketing problem?
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7. What is the ideal goal/desire/result/outcome that you would like to achieve from your marketing?
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8. What would it mean for you in your life to achieve that outcome? In other words what would this bring to your life?
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9. What would you be willing to invest for that to happen (time, energy, money, other resources, etc)?
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10. If you could ask one question (to any expert of your choice) regarding marketing and lead generation for your optical business what would that question be?
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