New Vegan Magazine Question Title * 1. Are you male or female? Male Female Question Title * 2. How old are you? Under 16 16 - 21 22 - 25 26 - 30 31 - 35 36 - 40 40 - 44 45+ Question Title * 3. What is your current employment status? Full-time Part-time Self-employed Student Retired Unemployed Question Title * 4. What is your salary? Under £15,000 £15,000~£20,000 £20,000~£25,000 £25,000~£30,000 £30,000~£40,000 £40,000~£50,000 £50,000 and over Prefer not to say Question Title * 5. How much disposable income do you have monthly? Under £100 £100~£200 £200~£400 £400~£600 £600~£800 £800~£1000 Over £1000 Prefer not to say Question Title * 6. Please choose the five topics that interest you the most from the following. Sex and relationships Entertainment (films, music, etc) Politics Health, fitness and sport Fashion The environment Travel Science Animals Celebrity Question Title * 7. Do you read any of the following magazines regularly? Veg News Time The Economist The Vegan Private Eye Ethical Consumer Radio Times Empire Cosmopolitan Men's Health Glamour Cook Vegetarian The Ecologist New Internationalist GQ Esquire I am not a regular magazine reader. Other (please specify) Question Title * 8. Are you a member of the British Vegan Society? Yes No Question Title * 9. If you are not a British Vegan Society member, why? It does not meet my needs as a vegan. It conflicts with my own personal politics. It takes too much effort to join. I haven't got around to it. It costs too much to join. I didn't know you could become a member. I think it's too exclusive. I don't think the Vegan Society is good at what it does. I wasn't aware there was one. Other (please specify) Question Title * 10. Do you read the British Vegan Society's magazine? Yes No Other Question Title * 11. If you don't read the British Vegan Society's magazine, why? It's too expensive. I didn't know they had one. It's too hard to find. Other magazines are better. I don't like the content it has. It's not a very good magazine. I get information elsewhere. I don't agree with its politics/opinions. I don't have the time to read it. Other (please specify) Question Title * 12. How do you get information about veganism? Vegan Literature The Internet Vegan Magazines Friends TV Vegan Associations Other (please specify) Question Title * 13. If you get vegan related information mainly from sources other than magazines, why? Existing vegan magazines aren't good enough. I am not a regular magazine reader. Magazines cost too much. Other sources already have an abundance of information. I am not aware of any vegan magazines. I have friends who tell me enough already. I don't have enough time to read magazines. Other (please specify) Question Title * 14. Which tone do you think would work best for a vegan magazine? Serious Informative Positive An informal and chatty tone. A witty and humorous tone. A serious tone. Other (please specify) Question Title * 15. What is the most important vegan issue for you? An extension of my own personal politics. The diet and keeping healthy. The everyday normal issues surrounding vegans. Conserving the environment. Knowing where my food comes from. Saving living animals. Sex and Relationships. An excuse to socialise and meet new people. How veganism shapes my relationships and love interests. It is an opportunity to explore something new. Other (please specify) Question Title * 16. What content would you like to see in a vegan magazine? Real life stories of vegans Practical advice and support Health/lifestyle advice Environmental issues relating to veganism Health/medicial news relating to veganism Political news relating to veganism Raising children as vegan Dating whilst vegan Guides to eating out/shopping Expert advice Articles dispelling vegan myths Celebrity Interviews Fashion Sport Entertainment Book Reviews Other (please specify) Question Title * 17. Are there any vegan topics you wish magazines would cover? Question Title * 18. What would be your idea of success (e.g abolishing animal products, making the world more educated about veganism, etc)? Question Title * 19. What is the most you'd pay for a vegan magazine? 0 to 1 pound. 1 to 2 pounds. 3 - 4 pounds. 4 - 5 pounds. 5 pounds or more. Question Title * 20. How often would you expect a vegan magazine to be published? Weekly Monthly Quarterly Question Title * 21. Which do you like reading the most? Articles of 2000 words or more. Articles of 1000 to 2000 words. Articles of 500 to 1000 words. Articles of 500 words or less. Question Title * 22. Do you think there is a gap in the market for a new vegan magazine? Yes No Question Title * 23. Would you buy a new vegan magazine if it catered to your above responses/needs? Yes No Question Title * 24. Thank you for your time. If you are happy about taking part in a focus group about the subjects above, please leave your email address. Done