IKEA
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1. IKEA
Please take a a minute to complete this short survey to gather feedback on IKEA! :) Thank you very much!
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1
. Have you ever thought of revamping/renovating your home/room?
Have you ever thought of revamping/renovating your home/room?
Yes
No
2
. If yes, have you done it?
If yes, have you done it?
Yes
No
3
. If not, why not?
If not, why not?
No money
Too tedious
Too used to the old design
Too lazy to do it
Can't be bothered
No time
Not confident of the outcome
Inconvenient
Other (please specify)
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4
. Pior to this survey, did you know that IKEA.. (check the box if you know)
Pior to this survey, did you know that IKEA.. (check the box if you know)
was the pioneer of flat-packing?
sold a flat packed house?
emphasizes a lot on functional design at low, affordable prices?
's main marketing tool is its catalouge?
has Swedish origins?
I have no idea what is IKEA.
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5
. Rate IKEA’s
Poor
Fair
Excellent
Design
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Rate IKEA’s Design Poor
Design Fair
Design Excellent
Quality
Quality Poor
Quality Fair
Quality Excellent
Service
Service Poor
Service Fair
Service Excellent
Price
Price Poor
Price Fair
Price Excellent
DIY Concept(Self assembly of products)
DIY Concept(Self assembly of products) Poor
DIY Concept(Self assembly of products) Fair
DIY Concept(Self assembly of products) Excellent
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6
. Have you encountered an IKEA advertisement/campaign on its catalogue?
Have you encountered an IKEA advertisement/campaign on its catalogue?
Yes
No
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