Social Media Needs Assessment Questionnaire

Thank you for attending our webinar "Social Networking Tips and Tools to Increase Participation and Fundraising."

This survey should only take a few minutes to complete. Please try to answer each question to the best of your ability.
Business Profile

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1. Contact Information

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2. Number of Annual Registrants/Customers:

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3. How many people make up your staff?

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4. How would you decribe the overall level of comfort with new technologies for your organization?

Current Marketing Efforts

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5. Which of the following OFFLINE marketing efforts do you currently invest in: (check all that apply)

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6. Which of the following ONLINE marketing efforts do you currently invest in: (check all that apply)

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7. Do you currently have for your business:

  Yes/No? # of Fans/Followers
Facebook Fan Page
Twitter Account

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8. In addition, do you currently use any of these social media tools for your business: (check all that apply)

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9. How often do you use/rely on Social Media to:

  Very Often Often Occasionally Very Rarely Never
Communicate with customers and clients
Generate leads
Build your brand

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10. When you think about your marketing goals, what is most important to you? (Rank items 1-4 in order of importance)

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11. The areas my business needs to improve are: (check all that apply)

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12. In a few words, tell us what is the most exciting social media concept that you've heard about recently:

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13. Would you be intersted in learning more about Active's social media marketing products and services?

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