2013 Marketing Outlook
2013 Marketing Outlook/Planning/Budgeting Survey
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1
. For the coming fiscal year, do you intend to increase or decrease marketing activities and budgets?
For the coming fiscal year, do you intend to increase or decrease marketing activities and budgets?
Increase
Decrease
Stay the Same
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2
. What is your most important marketing priority for 2013?
What is your most important marketing priority for 2013?
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3
. What marketing tactics will increase in 2013?
What marketing tactics will increase in 2013?
Branding
Advertising
PR
Internet
Content
Social Media
Channel
Direct Mail
Email
Promotions
Trade Shows
Other (please specify)
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4
. What marketing tactics will decrease in 2013?
What marketing tactics will decrease in 2013?
Branding
Advertising
PR
Internet
Content
Social Media
Channel
Direct Mail
Email
Promotions
Trade Shows
Other (please specify)
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5
. Do you develop an annual marketing plan?
Do you develop an annual marketing plan?
Yes
No
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6
. Do you develop a strategic marketing plan?
Do you develop a strategic marketing plan?
Yes
No
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7
. Do you develop a marketing budget?
Do you develop a marketing budget?
Yes
No
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8
. If so, what type of marketing budget?
If so, what type of marketing budget?
Percentage Increase/Decrease
Percentage of Sales
Task and Objective
Zero-Base
Combination
None
Other (please specify)
9
. If you would like a copy of the survey results please provide us with your email below.
If you would like a copy of the survey results please provide us with your email below.
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