| Engagement (the book enables adult-child interaction) | | | | | |
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| Educational (supplemental school products/books) | | | | | |
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| Entertainment (the experience/joy of reading) | | | | | |
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| Recommended by a publisher, teacher, or expert as a "must-read" for your child/children | | | | | |
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| Affordability | | | | | |
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| It's a book the parent would not otherwise buy the child | | | | | |
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| Comes with an online interactive component | | | | | |
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| The book is about interesting and new topics that the child will always remember | | | | | |
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| The book seems fun | | | | | |
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| Child/Children wants the book | | | | | |
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