Branding in Cosmetics 

1. How significant do you believe branding in cosmetics should be? Please explain.

2. What attracts you to a cosmetics brand? (Check what applies)

3. How many different cosmetic brands do you use?

4. How willing are you to try a new brand of cosmetics?

5. Are you more inclined to shop with a makeup brand that offers incentives, rewards, or customer loyalty programs?

6. When purchasing cosmetics, what do you expect your experience at the counter to entail?

7. Do you research makeup prior to purchasing it? If so, please check where you source your information.

8. Do you believe social media influences purchasing decisions?

9. Do you need to try a product in order to purchase it?

10. Do you believe higher priced brands offer better quality or that you are just paying for the brand?