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The focus of South African organisations on brand equity versus customer equity

 

1. Respondent information

Respondent information   Title in the organisation:
Department:
Company name:
Organisation’s inception date (YYYY)

2. Industry classification (select only ONE industry):

Please select your current industry classification. If you have recently moved into a new role, please select the industry you have worked in previously.

Industry classification (select only ONE industry): Please select your current industry classification. If you have recently moved into a new role, please select the industry you have worked in previously.   Primary (Agriculture, Farming, Fishing, Mining & Forrestry/Paper) Secondary (Autos & Parts, Chemicals, Construction & Materials, Electronic & Electrical, Food & Beverage, Manufacturing, Pharmaceutical, Biotech)

Tertiary (Airlines, Banking, Business to Business, Food and Drug Retailing, General Retailers, Insurance, Mobile Telecom & Internet, Software and Comp Services, Transportation, Travel & Leisure, Media & Broadcasting)

Other (please specify)

3. Company size and please state turnover (ZAR) in the previous financial year

Company size and please state turnover (ZAR) in the previous financial year   Small Cap Medium Cap Large Cap

Turnover if available (previous FY):

4. Number of marketing employees in the organisation

Number of marketing employees in the organisation   0 – 20 21 – 40 41 - 60	61 - 80 81 - 100 100+
Actual number of marketing employees