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Rockford City Market Consumer Survey

 

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1. How many times have you visited the Rockford City Market in the last 3 months?

How many times have you visited the Rockford City Market in the last 3 months?   None Once 2-3 times 4-5 times 6-10 times 10+

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2. How much time do you typically spend during your visit to the Rockford City Market?

How much time do you typically spend during your visit to the Rockford City Market?   Less than 15 minutes 15-30 minutes 30-50 minutes One to two hours More than two hours

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3. Approximately how much money do you spend during your average visit?

Approximately how much money do you spend during your average visit?   Less than $5 $5.00-$9.99 $10.00-$24.99 $25.00-$49.99 $50.00-$99.99 $100 or more

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4. How do you hear about the Rockford City Market?

How do you hear about the Rockford City Market?   Newspaper Friend Radio Newsletter Facebook Twitter

Other (please specify)

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5. In the past 6 months which of the following events have you attended while at or after the Rockford City Market? (Please check all that apply)

In the past 6 months which of the following events have you attended while at or after the Rockford City Market? (Please check all that apply)   Taken a free Trolley Ride Listened to music Movie at Davis Park Children's Booth American Idol Contest Visited a restaurant or shop downtown Rockford None

Other (please specify)

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6. Do you agree or disagree with each of the following:

	Agree	Disagree	Not Sure
"I would recommend this market to my friends and relatives."	*Do you agree or disagree with each of the following: "I would recommend this market to my friends and relatives." Agree	"I would recommend this market to my friends and relatives." Disagree	"I would recommend this market to my friends and relatives." Not Sure
"This Market is better than similar markets taking place in Rockford. "	"This Market is better than similar markets taking place in Rockford. " Agree	"This Market is better than similar markets taking place in Rockford. " Disagree	"This Market is better than similar markets taking place in Rockford. " Not Sure
"I plan to attend this Market again next week."	"I plan to attend this Market again next week." Agree	"I plan to attend this Market again next week." Disagree	"I plan to attend this Market again next week." Not Sure
"Tourists visiting Rockford would find this to be a fun Market."	"Tourists visiting Rockford would find this to be a fun Market." Agree	"Tourists visiting Rockford would find this to be a fun Market." Disagree	"Tourists visiting Rockford would find this to be a fun Market." Not Sure
"I have brought out-of-town guests with me to this Market."	"I have brought out-of-town guests with me to this Market." Agree	"I have brought out-of-town guests with me to this Market." Disagree	"I have brought out-of-town guests with me to this Market." Not Sure
I always enjoy coming downtown for events like the Market."	I always enjoy coming downtown for events like the Market." Agree	I always enjoy coming downtown for events like the Market." Disagree	I always enjoy coming downtown for events like the Market." Not Sure

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7. Thinking about your experience at the Rockford City Market please rank the following from 1-5 (1 being poor and 5 being excellent)

	1 Poor	2 Fair	3 Good	4 Very Good	5 Excellent
Variety of goods	*Thinking about your experience at the Rockford City Market please rank the following from 1-5 (1 being poor and 5 being excellent) Variety of goods 1 Poor	Variety of goods 2 Fair	Variety of goods 3 Good	Variety of goods 4 Very Good	Variety of goods 5 Excellent
Hours of operation	Hours of operation 1 Poor	Hours of operation 2 Fair	Hours of operation 3 Good	Hours of operation 4 Very Good	Hours of operation 5 Excellent
Prices	Prices 1 Poor	Prices 2 Fair	Prices 3 Good	Prices 4 Very Good	Prices 5 Excellent
Number of vendors	Number of vendors 1 Poor	Number of vendors 2 Fair	Number of vendors 3 Good	Number of vendors 4 Very Good	Number of vendors 5 Excellent
Quality of vendors	Quality of vendors 1 Poor	Quality of vendors 2 Fair	Quality of vendors 3 Good	Quality of vendors 4 Very Good	Quality of vendors 5 Excellent
Parking	Parking 1 Poor	Parking 2 Fair	Parking 3 Good	Parking 4 Very Good	Parking 5 Excellent
Your overall experience	Your overall experience 1 Poor	Your overall experience 2 Fair	Your overall experience 3 Good	Your overall experience 4 Very Good	Your overall experience 5 Excellent

8. Please select up to five merchants that you have made the most purchases from in the past 3 months:

Please select up to five merchants that you have made the most purchases from in the past 3 months:   Bella Luna Bakery - Baked goods and cannoli Bliss Beads - Beaded jewelry and jewelry-making supplies Burlap Works - items made from recycled coffee sacks CAKED - Freshly baked cupcakes Carlyle Brewing - specialty beer vendor on terrace Carousel Acres - produce Chemung Tech - handmade yard pieces Chigozie's Bookstore - new/gently used books Choices Natural Market - produce Cody's Farm Fresh - produce Crepes ala Carte - freshly made crepes Crust n Crumbles - artisan breads and baked goods Elk Farm - elk meat Etim's Beauty - soaps and shea butter Great River Grains - organic flour, bread & other mixes Hailey's Winery (Byron) Healthy Balance - massage Hocus Focus - recycled map items, beaded gift items JavaMania Roastery - espresso, smoothies, coffee Jewelry by Katie Kettle Korn Kurt Erickson Photography - original artwork Lillie's Pots and Etc - lillies, flowers, fruit Lori's Recycled Chic - artfrom recycled and vintage objects Minglewood - jewelry, candles, clothing Nappi Farms - birdhouses, feeders, seed Northwoods Premium Confections - toffee, fudge, treats O'Fallons Flowers - fresh cut flowers Orion Designs - jewelry PAWS - dog treats, pet items Pickadilly Boutique - unique gift items for babies & children PRP Wines Recycled Rarities - recycled floral sculptures, speed celestial paintings Rock Snake Silverworks - sterling silver jewelry Rucci's Nuts Rkfd Youth Initiative Snapple Rkfd Youth Initiative UBake Shady Tree Farm Market - produce Smooth - tarot card readings, Fijian massage South Padre Seafood The Cheese People The Meat Goat - grass-fed organic beef, chicken and pork Twin Garden Farms - sweet corn Tyler's Landscaping - plants and flowers Vegetables by Scott and Vicki Very Cute - headbands, hats, pins and such Wood Fire Brick Oven Pizza YouthBuild Produce Zammuto's - granita

9. If you were to recommend the Rockford City Market add additional merchants, which categories would you be most interested in adding to the market mix? (Please select up to 3 categories):

If you were to recommend the Rockford City Market add additional merchants, which categories would you be most interested in adding to the market mix? (Please select up to 3 categories):   Baked goods Beverages Cookware/Tableware & Gifts Dairy Delis Fresh Produce Flowers International Grocery Ethnic prepared foods Meals/prepared foods Meat/poultry Seafood Snacks

Other (please specify)

10. If you were the manager of the Rockford City Market what would you do to improve the overall customer experience?

If you were the manager of the Rockford City Market what would you do to improve the overall customer experience?

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11. Do you think you would enjoy shopping at a year-round indoor market?

Do you think you would enjoy shopping at a year-round indoor market?   Yes No Don't know

12. What sorts of products would you like to see in an indoor market downtown after the outdoor season ends?

What sorts of products would you like to see in an indoor market downtown after the outdoor season ends?

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13. In what year were you born?

In what year were you born?

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14. Gender

Gender   Female Male

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15. Marital Status

Marital Status   Married Single Widowed Divorced

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16. How many children under the age of 18 currently live in your household?

How many children under the age of 18 currently live in your household?   0 1 2 3 4+

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17. What is the zip code of your primary residence?

What is the zip code of your primary residence?

18. What is the zip code of your work address?

What is the zip code of your work address?

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19. To the best of your knowledge, which of the following best describes your predicted household income before taxes for 2010?

To the best of your knowledge, which of the following best describes your predicted household income before taxes for 2010?   Under $25,000 $25,000-$34,999 $35,000-$49,999 $50,000-$74,999 $75,000-$99,999 $100,000-$124,999 $125,000-$149,999 $150,000 or more Prefer not to say

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20. Which of the following best describes your level of education?

Which of the following best describes your level of education?   Some high school High school graduate Some college or 2 year degree 4 year college degree Post graduate degree