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We want to know how and why you use the Marine Conservation Society's Good Fish Guide and Fishonline websites so that we offer you the best possible advice for buying sustainable seafood. Please take part in our survey to help us achieve this - it will only take a few minutes.

As a token of our appreciation you will be entered in a free prize draw, to win a FREE copy of the River Cottage Fish Book, signed by its authors Hugh Fearnley-Whittingstall and Nick Fisher. In order to be entered into this draw, please supply your name and email or postal address below. By supplying your email address, we'll be able to keep you updated about our sustainable fishing campaigns and other activities. For Full Terms and Conditions visit our website www.mcsuk.org

1. To enter our prize draw for a chance to win a free copy of the book, please provide your contact details.

To enter our prize draw for a chance to win a free copy of the book, please provide your contact details. Title:
Firstname:
Lastname:
Address 1:
Address 2:
Town:
County:
Postcode:
Email Address:

2. What best describes you?

What best describes you? A consumer interested in sustainable seafood

A seafood buyer working in the retail industry

A fisherman or industry representative

A student

A restauranteur or chef

A member of the press

None of the above - please describe

Other (please specify)

3. Have you used the Good Fish Guide or Fishonline websites before?

Have you used the Good Fish Guide or Fishonline websites before? Never

Once or twice

A few times

Weekly

Monthly

Other (please specify)

4. What are the MAIN reasons that you came to this site (you can choose more than one reason)?

What are the MAIN reasons that you came to this site (you can choose more than one reason)? As the result of a media enquiry

In response to an item in the media

To download a copy of the Pocket Good Fish Guide

To find information on fish and/or sustainability generally

To find out about sustainable fish to eat or buy

To find out how to cook sustainable fish

Recommendation - please explain by whom

5. What's most important to you when buying fish?

	Least important				Most important
Price	*What's most important to you when buying fish? Price Least important	Price	Price	Price	Price Most important
Taste	Taste Least important	Taste	Taste	Taste	Taste Most important
Easy to cook	Easy to cook Least important	Easy to cook	Easy to cook	Easy to cook	Easy to cook Most important
Known or familiar species	Known or familiar species Least important	Known or familiar species	Known or familiar species	Known or familiar species	Known or familiar species Most important
Availability	Availability Least important	Availability	Availability	Availability	Availability Most important
Sustainability	Sustainability Least important	Sustainability	Sustainability	Sustainability	Sustainability Most important
How it's caught	How it's caught Least important	How it's caught	How it's caught	How it's caught	How it's caught Most important
Seasonality	Seasonality Least important	Seasonality	Seasonality	Seasonality	Seasonality Most important
Specific recipe/ meal in mind	Specific recipe/ meal in mind Least important	Specific recipe/ meal in mind	Specific recipe/ meal in mind	Specific recipe/ meal in mind	Specific recipe/ meal in mind Most important
Provenance - who caught it and where?	Provenance - who caught it and where? Least important	Provenance - who caught it and where?	Provenance - who caught it and where?	Provenance - who caught it and where?	Provenance - who caught it and where? Most important

Other (please specify)

6. In order to help you choose the most sustainable fish, what further information might you need? (Please rank your choices in order of importance)

	Least important				Most important
Where to buy it	*In order to help you choose the most sustainable fish, what further information might you need? (Please rank your choices in order of importance) Where to buy it Least important	Where to buy it	Where to buy it	Where to buy it	Where to buy it Most important
What it tastes like	What it tastes like Least important	What it tastes like	What it tastes like	What it tastes like	What it tastes like Most important
How to cook it	How to cook it Least important	How to cook it	How to cook it	How to cook it	How to cook it Most important
How to replace my normal choice with a sustainable alternative	How to replace my normal choice with a sustainable alternative Least important	How to replace my normal choice with a sustainable alternative	How to replace my normal choice with a sustainable alternative	How to replace my normal choice with a sustainable alternative	How to replace my normal choice with a sustainable alternative Most important
Seasonal availability	Seasonal availability Least important	Seasonal availability	Seasonal availability	Seasonal availability	Seasonal availability Most important
Lists of fish species to eat and avoid	Lists of fish species to eat and avoid Least important	Lists of fish species to eat and avoid	Lists of fish species to eat and avoid	Lists of fish species to eat and avoid	Lists of fish species to eat and avoid Most important

Other (please specify)

7. Which website are you currently using ?

Which website are you currently using ? Fishonline (then please go to question 8)

Good Fish Guide (please continue to next question)

Both (please answer all questions)

Was not aware that there were two different sites (please continue to next question)

Other (please specify)

8. (Good Fish Guide Users Only) When using the FIND A FISH function what information have you found the most helpful so far?

(Good Fish Guide Users Only) When using the FIND A FISH function what information have you found the most helpful so far? Consumer information

Summary

Alternative fish species

Ratings

Lists of fish species to eat and avoid

Other (please specify)

9. (Fishonline users only) When using the FIND A FISH function what information have you found the most helpful so far?

(Fishonline users only) When using the FIND A FISH function what information have you found the most helpful so far? Summary

Biology

Stock information

Capture information

Alternative fish species

Lists of fish species to eat and avoid

Other (please specify)

10. Did you find all the information that you were looking for?

Did you find all the information that you were looking for? Yes, all of it

Yes, some of it

No, none of it

If no, please tell us what information you were looking for

11. Does the language used make sense to you?

Does the language used make sense to you? Yes

Most of the time

If no, please tell us about any particular difficulties

12. How easy did you find it to navigate through the site?

How easy did you find it to navigate through the site? Very easy

Easy

Average

Difficult

Very difficult

If you experienced difficulties, please tell us more about the problem

13. What further information would encourage you to revisit this website?

	Least important				Most important
Search for a fish/ Find a fish	*What further information would encourage you to revisit this website? Search for a fish/ Find a fish Least important	Search for a fish/ Find a fish	Search for a fish/ Find a fish	Search for a fish/ Find a fish	Search for a fish/ Find a fish Most important
Making sustainable choices when buying fish	Making sustainable choices when buying fish Least important	Making sustainable choices when buying fish	Making sustainable choices when buying fish	Making sustainable choices when buying fish	Making sustainable choices when buying fish Most important
Where to buy and eat sustainable fish	Where to buy and eat sustainable fish Least important	Where to buy and eat sustainable fish	Where to buy and eat sustainable fish	Where to buy and eat sustainable fish	Where to buy and eat sustainable fish Most important
Fish health and welfare	Fish health and welfare Least important	Fish health and welfare	Fish health and welfare	Fish health and welfare	Fish health and welfare Most important
Wider environmental impacts of fishing	Wider environmental impacts of fishing Least important	Wider environmental impacts of fishing	Wider environmental impacts of fishing	Wider environmental impacts of fishing	Wider environmental impacts of fishing Most important
How fish are caught and managed	How fish are caught and managed Least important	How fish are caught and managed	How fish are caught and managed	How fish are caught and managed	How fish are caught and managed Most important
Fish preparation, cooking and recipes	Fish preparation, cooking and recipes Least important	Fish preparation, cooking and recipes	Fish preparation, cooking and recipes	Fish preparation, cooking and recipes	Fish preparation, cooking and recipes Most important
Fish farming and aquaculture	Fish farming and aquaculture Least important	Fish farming and aquaculture	Fish farming and aquaculture	Fish farming and aquaculture	Fish farming and aquaculture Most important
Topical fishery issues	Topical fishery issues Least important	Topical fishery issues	Topical fishery issues	Topical fishery issues	Topical fishery issues Most important
How much fish we eat and why	How much fish we eat and why Least important	How much fish we eat and why	How much fish we eat and why	How much fish we eat and why	How much fish we eat and why Most important

Other (please specify)

14. What do you like best and least about the website?

What do you like best and least about the website?

15. What other sources of information on sustainable seafood do you use?

What other sources of information on sustainable seafood do you use? FishSource

Fishbase

Seafish

Other NGOs eg. Greenpeace, WWF etc

Topical news

Product labelling

Other information produced by the supermarkets

Specialist cook books

None

Other (please specify)

16. Finally, we would like to know more about you and your interest in sustainable fish and other aspects of marine conservation. Please tick ALL the things you are involved in or enjoy. MANY THANKS!

Finally, we would like to know more about you and your interest in sustainable fish and other aspects of marine conservation. Please tick ALL the things you are involved in or enjoy. MANY THANKS! Cooking

Dining out

Recreational fishing

Commercial fishing

Wildlife watching

Trips to the seaside

Marine conservation

TV cooking programmes

Fisheries science

Walking

Yachting

Diving

Swimming

Walking along the coast

Other (please specify)

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