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1. Thinking in terms of purchasing products for your child (ren), how important are each of the following factors?

	Completely Describes	Somewhat Describes	Neutral	Does Not Describe Well	Does Not Describe At All
Do you participate in trials and/or demo's?	*Thinking in terms of purchasing products for your child (ren), how important are each of the following factors? Do you participate in trials and/or demo's? Completely Describes	Do you participate in trials and/or demo's? Somewhat Describes	Do you participate in trials and/or demo's? Neutral	Do you participate in trials and/or demo's? Does Not Describe Well	Do you participate in trials and/or demo's? Does Not Describe At All
I prefer purchasing brand NEW products (e.g. strollers, car seats, bikes, toys,etc)	I prefer purchasing brand NEW products (e.g. strollers, car seats, bikes, toys,etc) Completely Describes	I prefer purchasing brand NEW products (e.g. strollers, car seats, bikes, toys,etc) Somewhat Describes	I prefer purchasing brand NEW products (e.g. strollers, car seats, bikes, toys,etc) Neutral	I prefer purchasing brand NEW products (e.g. strollers, car seats, bikes, toys,etc) Does Not Describe Well	I prefer purchasing brand NEW products (e.g. strollers, car seats, bikes, toys,etc) Does Not Describe At All
Brand names ARE important to me	Brand names ARE important to me Completely Describes	Brand names ARE important to me Somewhat Describes	Brand names ARE important to me Neutral	Brand names ARE important to me Does Not Describe Well	Brand names ARE important to me Does Not Describe At All
I donate or give away baby gear or toys	I donate or give away baby gear or toys Completely Describes	I donate or give away baby gear or toys Somewhat Describes	I donate or give away baby gear or toys Neutral	I donate or give away baby gear or toys Does Not Describe Well	I donate or give away baby gear or toys Does Not Describe At All
Spend more money on trendy/high end products	Spend more money on trendy/high end products Completely Describes	Spend more money on trendy/high end products Somewhat Describes	Spend more money on trendy/high end products Neutral	Spend more money on trendy/high end products Does Not Describe Well	Spend more money on trendy/high end products Does Not Describe At All
Safety rating are important to me	Safety rating are important to me Completely Describes	Safety rating are important to me Somewhat Describes	Safety rating are important to me Neutral	Safety rating are important to me Does Not Describe Well	Safety rating are important to me Does Not Describe At All
Brand names influence my purchasing decision	Brand names influence my purchasing decision Completely Describes	Brand names influence my purchasing decision Somewhat Describes	Brand names influence my purchasing decision Neutral	Brand names influence my purchasing decision Does Not Describe Well	Brand names influence my purchasing decision Does Not Describe At All
Try a product out before purchasing	Try a product out before purchasing Completely Describes	Try a product out before purchasing Somewhat Describes	Try a product out before purchasing Neutral	Try a product out before purchasing Does Not Describe Well	Try a product out before purchasing Does Not Describe At All

2. Which of these Car Seat brands do you currently own or have heard about?

	Own	Heard about
Orbit Baby	*Which of these Car Seat brands do you currently own or have heard about? Orbit Baby Own	Orbit Baby Heard about
Graco	Graco Own	Graco Heard about
Britax	Britax Own	Britax Heard about
Peg Perego	Peg Perego Own	Peg Perego Heard about
Maxi-Cosi	Maxi-Cosi Own	Maxi-Cosi Heard about
Recaro/Teutonia	Recaro/Teutonia Own	Recaro/Teutonia Heard about

Other (please specify)

3. Which of these Stroller brands do you currently own or have heard about?

	Own	Heard about
Bob	*Which of these Stroller brands do you currently own or have heard about? Bob Own	Bob Heard about
Graco	Graco Own	Graco Heard about
Orbit baby	Orbit baby Own	Orbit baby Heard about
Stokke	Stokke Own	Stokke Heard about
Britax	Britax Own	Britax Heard about
City Mini	City Mini Own	City Mini Heard about
Bugaboo	Bugaboo Own	Bugaboo Heard about
Phil & Ted	Phil & Ted Own	Phil & Ted Heard about
Quinny	Quinny Own	Quinny Heard about
Maclaren	Maclaren Own	Maclaren Heard about

Other (please specify)

4. How many child(ren) age 5 or younger live in your household?

How many child(ren) age 5 or younger live in your household? 1

5 or more

No Children

5. Which category below includes your age?

Which category below includes your age? 18-20

21-29

30-39

40-49

50-59

60 or older

6. Which statement below best describes how you vacation with your child (ren)?

	Most Likely	Neutral	Some What Likely	Least Likely
Bring your child(ren) gear (e.g. Stroller, Car Seat, toys)	*Which statement below best describes how you vacation with your child (ren)? Bring your child(ren) gear (e.g. Stroller, Car Seat, toys) Most Likely	Bring your child(ren) gear (e.g. Stroller, Car Seat, toys) Neutral	Bring your child(ren) gear (e.g. Stroller, Car Seat, toys) Some What Likely	Bring your child(ren) gear (e.g. Stroller, Car Seat, toys) Least Likely
Rent child(ren) gear	Rent child(ren) gear Most Likely	Rent child(ren) gear Neutral	Rent child(ren) gear Some What Likely	Rent child(ren) gear Least Likely
Buy items once we get where we're going	Buy items once we get where we're going Most Likely	Buy items once we get where we're going Neutral	Buy items once we get where we're going Some What Likely	Buy items once we get where we're going Least Likely

7. Please enter your email address for a chance to win a $25 gift card to Amazon.com.

Please enter your email address for a chance to win a $25 gift card to Amazon.com.

8. Which safety rating sites do you typically use?

Which safety rating sites do you typically use?

9. Which of the following Northern California counties do you currently live in?

Which of the following Northern California counties do you currently live in? Alameda

Contra Costa

Marin

Napa

Sacramento

San Francisco

San Joaquin

San Mateo

Santa Clara

Solano

Sonoma

Stanislaus

Yolo

Other

Don't know

10. What is most likely to influence your purchasing decisions?

What is most likely to influence your purchasing decisions? Word-of-mouth

Advertisement/media

Other

1st hand experience

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