2011 KLRU Viewer/Member Survey

Dear KLRU Viewer/Member,

KLRU, Austin PBS, invites you to help us make the station more responsive to the needs and desires of our Central Texas community. Below is a survey, which should only take you a maximum of 15 minutes to complete. Your insights will help us guide public television over the next several years. We really appreciate your time!

**Please note that all information collected for this survey is for internal use only and will not be shared or sold to anyone.**

Question Title

* 1. How often do you view KLRU programs? (Select only one.)

Daily

At least once per week

At least once per month

A few times per year

Never

Question Title

* 2. How do you watch KLRU most often? (Select only one.)

Time Warner

Grande

Comcast

Suddenlink

Northland

Dish TV

Direct TV

AT&T U-Verse

Over the air/via antennae

klru.org

Other (please specify)

Question Title

* 3. Which of the following local TV channels or radio stations do you regularly watch or listen to? By regularly, we mean daily or at least several times per week. (Select all that apply.)

KUT

KLBJ-FM

KLBJ-AM

KVET

KGSR

KEXP

KTBC

KVUE

KEYE

Other (please specify)

Question Title

* 4. Which of the following cable TV channels do you regularly watch? By regularly, we mean daily or at least several times per week. (Select all that apply.)

A&E

BBC America

The Biography Channel

Comedy Central

Discovery Channel

Hallmark Channel

Disney Channel

History Channel

HGTV Channel

Food Network

National Geographic Channel

Smithsonian Channel

TLC (The Learning Channel)

Travel Channel

Weather Channel

Other (please specify)

Question Title

* 5. Which of the following magazines or newspapers do you read regularly? By regularly, we mean daily or at least three out of the last four issues. (Select all that apply.)

Austin American Statesman

Austin Chronicle

Texas Monthly

Austin Magazine

Westlake Picayune

The Villager

Community Impact

Other (please specify)

Question Title

* 6. Which of the following do you regularly use to get news, information and updates about current events? By regularly, we mean daily or several times per week. (Select all that apply.)

Radio

Print (Newspaper or magazine)

PC - Internet/websites

Smartphone - to access Internet/websites

Tablet (e.g., iPad or Galaxy) - to access Internet/websites

Other (please specify)

Question Title

* 7. How frequently do you go to each of the following sources to get news, information and updates about current events? For TV, radio and newspaper also consider your use of their websites. (Select one option for each row.)

	Daily	At least once per week	At least once per month	A few times per year	Never
Local TV Station (e.g., K-EYE, KTBC, KXAN, KVUE, etc.)	Local TV Station (e.g., K-EYE, KTBC, KXAN, KVUE, etc.) Daily	Local TV Station (e.g., K-EYE, KTBC, KXAN, KVUE, etc.) At least once per week	Local TV Station (e.g., K-EYE, KTBC, KXAN, KVUE, etc.) At least once per month	Local TV Station (e.g., K-EYE, KTBC, KXAN, KVUE, etc.) A few times per year	Local TV Station (e.g., K-EYE, KTBC, KXAN, KVUE, etc.) Never
National TV Network (e.g., ABC, NBC, CBS)	National TV Network (e.g., ABC, NBC, CBS) Daily	National TV Network (e.g., ABC, NBC, CBS) At least once per week	National TV Network (e.g., ABC, NBC, CBS) At least once per month	National TV Network (e.g., ABC, NBC, CBS) A few times per year	National TV Network (e.g., ABC, NBC, CBS) Never
Cable TV Network (e.g., CNN, FOX News, MSNBC, Comedy Central etc.)	Cable TV Network (e.g., CNN, FOX News, MSNBC, Comedy Central etc.) Daily	Cable TV Network (e.g., CNN, FOX News, MSNBC, Comedy Central etc.) At least once per week	Cable TV Network (e.g., CNN, FOX News, MSNBC, Comedy Central etc.) At least once per month	Cable TV Network (e.g., CNN, FOX News, MSNBC, Comedy Central etc.) A few times per year	Cable TV Network (e.g., CNN, FOX News, MSNBC, Comedy Central etc.) Never
Public TV (KLRU, PBS)	Public TV (KLRU, PBS) Daily	Public TV (KLRU, PBS) At least once per week	Public TV (KLRU, PBS) At least once per month	Public TV (KLRU, PBS) A few times per year	Public TV (KLRU, PBS) Never
Local Radio (e.g., KLBJ-AM, KVET, etc.)	Local Radio (e.g., KLBJ-AM, KVET, etc.) Daily	Local Radio (e.g., KLBJ-AM, KVET, etc.) At least once per week	Local Radio (e.g., KLBJ-AM, KVET, etc.) At least once per month	Local Radio (e.g., KLBJ-AM, KVET, etc.) A few times per year	Local Radio (e.g., KLBJ-AM, KVET, etc.) Never
National Radio (e.g., ABC, CBS, etc.)	National Radio (e.g., ABC, CBS, etc.) Daily	National Radio (e.g., ABC, CBS, etc.) At least once per week	National Radio (e.g., ABC, CBS, etc.) At least once per month	National Radio (e.g., ABC, CBS, etc.) A few times per year	National Radio (e.g., ABC, CBS, etc.) Never
Public Radio (KUT, NPR)	Public Radio (KUT, NPR) Daily	Public Radio (KUT, NPR) At least once per week	Public Radio (KUT, NPR) At least once per month	Public Radio (KUT, NPR) A few times per year	Public Radio (KUT, NPR) Never
Local Newspaper (e.g., Austin American Statesman, Austin Chronicle, Community Impact, etc.)	Local Newspaper (e.g., Austin American Statesman, Austin Chronicle, Community Impact, etc.) Daily	Local Newspaper (e.g., Austin American Statesman, Austin Chronicle, Community Impact, etc.) At least once per week	Local Newspaper (e.g., Austin American Statesman, Austin Chronicle, Community Impact, etc.) At least once per month	Local Newspaper (e.g., Austin American Statesman, Austin Chronicle, Community Impact, etc.) A few times per year	Local Newspaper (e.g., Austin American Statesman, Austin Chronicle, Community Impact, etc.) Never
Non-local newspaper (e.g. NY Times, Wall Street Journal, USA Today, etc.)	Non-local newspaper (e.g. NY Times, Wall Street Journal, USA Today, etc.) Daily	Non-local newspaper (e.g. NY Times, Wall Street Journal, USA Today, etc.) At least once per week	Non-local newspaper (e.g. NY Times, Wall Street Journal, USA Today, etc.) At least once per month	Non-local newspaper (e.g. NY Times, Wall Street Journal, USA Today, etc.) A few times per year	Non-local newspaper (e.g. NY Times, Wall Street Journal, USA Today, etc.) Never
Blogs/Opinion Websites (e.g., Huffington Post, ProPublica, National Review)	Blogs/Opinion Websites (e.g., Huffington Post, ProPublica, National Review) Daily	Blogs/Opinion Websites (e.g., Huffington Post, ProPublica, National Review) At least once per week	Blogs/Opinion Websites (e.g., Huffington Post, ProPublica, National Review) At least once per month	Blogs/Opinion Websites (e.g., Huffington Post, ProPublica, National Review) A few times per year	Blogs/Opinion Websites (e.g., Huffington Post, ProPublica, National Review) Never
Social media (e.g., Twitter, Facebook, etc.)	Social media (e.g., Twitter, Facebook, etc.) Daily	Social media (e.g., Twitter, Facebook, etc.) At least once per week	Social media (e.g., Twitter, Facebook, etc.) At least once per month	Social media (e.g., Twitter, Facebook, etc.) A few times per year	Social media (e.g., Twitter, Facebook, etc.) Never

Question Title

* 8. Which of the following national TV news sources do you trust the most for unique analysis and insight? (Select only one.)

ABC News

CBS News

NBC News

PBS Newshour

CNN

Fox News

MSNBC

Comedy Central

Other (please specify)

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17% of survey complete.