Survey

2012 BtoB Marketing Outlook - Survey

Find out what your business-to-business marketing peers are planning for 2012 by taking a quick and anonymous survey via Survey Monkey sponsored by FUSION b2b.

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1. For the coming fiscal year, do you intend to:

For the coming fiscal year, do you intend to: Increase marketing activities and budgets

Decrease marketing activities and budgets

Stay the same as this fiscal year

2. Per above, please indicate the approximate percentage of increase or decrease.

Per above, please indicate the approximate percentage of increase or decrease.

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3. What is your most important marketing priority for the coming fiscal year?
(Describe, examples: achieving financial objectives, measuring marketing results, implementing marketing programs, hiring talent, getting budget approvals, etc.)

What is your most important marketing priority for the coming fiscal year? (Describe, examples: achieving financial objectives, measuring marketing results, implementing marketing programs, hiring talent, getting budget approvals, etc.)

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4. What marketing tactic will increase, decrease or stay the same?

	Increase	Decrease	Stay the Same
Advertising	*What marketing tactic will increase, decrease or stay the same? Advertising Increase	Advertising Decrease	Advertising Stay the Same
Internet	Internet Increase	Internet Decrease	Internet Stay the Same
Publicity	Publicity Increase	Publicity Decrease	Publicity Stay the Same
Social Media	Social Media Increase	Social Media Decrease	Social Media Stay the Same
Trade shows	Trade shows Increase	Trade shows Decrease	Trade shows Stay the Same
Promotions	Promotions Increase	Promotions Decrease	Promotions Stay the Same
Other	Other Increase	Other Decrease	Other Stay the Same

(please specify)

5. Per above, please indicate the approximate percentage of increase or decrease for each item.

Per above, please indicate the approximate percentage of increase or decrease for each item. Advertising
Internet
Publicity
Social Media
Trade Shows
Promotions
Other

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6. Which category best describes your company?

Which category best describes your company? Manufacturer

Service Firm

Consultant

Other (please specify)

7. Would you like a copy of the survey results?
Please enter your email address

Would you like a copy of the survey results? Please enter your email address

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2012 BtoB Marketing Outlook - Survey

*1. For the coming fiscal year, do you intend to:

2. Per above, please indicate the approximate percentage of increase or decrease.

*3. What is your most important marketing priority for the coming fiscal year?(Describe, examples: achieving financial objectives, measuring marketing results, implementing marketing programs, hiring talent, getting budget approvals, etc.)

*4. What marketing tactic will increase, decrease or stay the same?