SurveyMonkey Powered Online Survey

2012 Construction Marketing Outlook - Survey

Find out what your construction marketing peers are planning for 2012 by taking a quick and anonymous survey via Survey Monkey sponsored by the Construction Marketing Association.

Question Title

* 1. For the coming fiscal year, do you intend to:

Increase marketing activities and budgets

Decrease marketing activities and budgets

Stay the same as this fiscal year

Question Title

* 2. Per above, please indicate the approximate percentage of increase or decrease.

Question Title

* 3. What is your most important marketing priority for the coming fiscal year?
(Describe, examples: achieving financial objectives, measuring marketing results, implementing marketing programs, hiring talent, getting budget approvals, etc.)

Question Title

* 4. What marketing tactic will increase, decrease or stay the same?

	Increase	Decrease	Stay the Same
Advertising	Advertising Increase	Advertising Decrease	Advertising Stay the Same
Internet	Internet Increase	Internet Decrease	Internet Stay the Same
Publicity	Publicity Increase	Publicity Decrease	Publicity Stay the Same
Social Media	Social Media Increase	Social Media Decrease	Social Media Stay the Same
Trade shows	Trade shows Increase	Trade shows Decrease	Trade shows Stay the Same
Promotions	Promotions Increase	Promotions Decrease	Promotions Stay the Same
Other	Other Increase	Other Decrease	Other Stay the Same

(please specify)

Question Title

* 5. Per above, please indicate the approximate percentage of increase or decrease for each item.

Advertising

Internet

Publicity

Social Media

Trade Shows

Promotions

Other

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* 6. Which category best describes your company?

Architectural/Engineering

Commercial Construction

Home Builder/Remodeler

Trade Contractor

Construction Services

Manufacture Equipment

Manufacture Building Materials

Consultant

Other (please specify)

Question Title

* 1. For the coming fiscal year, do you intend to:

Question Title

* 2. Per above, please indicate the approximate percentage of increase or decrease.

Question Title

* 3. What is your most important marketing priority for the coming fiscal year?(Describe, examples: achieving financial objectives, measuring marketing results, implementing marketing programs, hiring talent, getting budget approvals, etc.)

Question Title

* 4. What marketing tactic will increase, decrease or stay the same?

Question Title

* 5. Per above, please indicate the approximate percentage of increase or decrease for each item.

Question Title

* 6. Which category best describes your company?

Question Title

* 7. Would you like a copy of the survey results? Please enter your email address

* 3. What is your most important marketing priority for the coming fiscal year?
(Describe, examples: achieving financial objectives, measuring marketing results, implementing marketing programs, hiring talent, getting budget approvals, etc.)

* 7. Would you like a copy of the survey results?
Please enter your email address