Multi-Pure Focus Group survey
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1. Default Section
1
. How much money do you spend each month on bottled water? Please check all that apply.
How much money do you spend each month on bottled water? Please check all that apply.
$0 - I only drink tap water.
$1 - $30
$31 - $50
$51 or more
I buy monthly in-home water bottle service (Sparklett's)
I buy cases of bottled water at the store every month.
I only buy bottled water occasionally.
Other (please specify)
2
. How important is the quality of your drinking water to you? What role does clean drinking water play in your overall health? Please check all that apply.
How important is the quality of your drinking water to you? What role does clean drinking water play in your overall health? Please check all that apply.
I currently use a water filter to get rid of bad stuff.
I worry about the chemicals in my plastic water bottle.
I don't trust the water district tells me the whole truth.
I think tap water is fine. I'm not worried at all.
I'm mostly interested in the taste of my water.
I prefer to drink vitamin water.
I prefer to drink flavored water.
I prefer to drink carbonated water.
I worry that the city pipes are old and leach lead.
I'm worried after Pres Obama said we should all use water filters
Other (please specify)
3
. How much would you be willing to pay for a water filter that reduces the MOST contaminants possible?
How much would you be willing to pay for a water filter that reduces the MOST contaminants possible?
No more than $100
No more than $300
No more than $500
Price is unimportant; I want to protect my family.
Other (please specify)
4
. How important is it that a water filter be attractive?
How important is it that a water filter be attractive?
Very. If it's sitting on my counter, it needs to be nice.
Very. I'd like it to match my kitchen decor.
Very. I'd like to choose from different designs.
Very. I don't want hoses running all over the place.
Somewhat. If it's doing its job, it doesn't matter.
Somewhat. I don't want it to be very big and clunky.
Not at all. I'd install it under my counter.
Other (please specify)
5
. What influences your purchase behaviors?
What influences your purchase behaviors?
If I have a coupon.
If I receive a free gift with my purchase.
If I know that some proceeds of the sale help a good cause.
If I can buy one, get one free.
If I can get a rebate.
If I receive an email with a discount.
If a salesman calls me and offers me a discount.
If I absolutely have to have it.
If there is a 0% interest installment payment plan.
If I can get a free trial to test it out first.
Other (please specify)
6
. Which health contaminants in your tap water are you most concerned about?
Which health contaminants in your tap water are you most concerned about?
Chlorine. I didn't realize it's in my water. Why is it?
Chlorine, because it causes byproducts that are carcinogenic
Lead. I know it's particularly harmful to children.
Arsenic. Why is a poison in my water?
MTBE's. I hear they're really harmful to my health.
Spores like giardia and cyrptosporidum.
Pharmaceuticals.
TCB's
I don't know what's in my tap water. Should I be worried?
Tap water is fine. I've been drinking it for years.
Other (please specify)
7
. Are you looking for a way to earn extra income for your family?
Are you looking for a way to earn extra income for your family?
No. We're fine.
Yes, I'm looking for full-time work.
Yes, but I don't want to work outside the home.
Yes, but I only want to work a few hours each week.
Other (please specify)
8
. If a company offered you commission for each recommendation you made to your friends and associates, how motivated would you be to try to sell it?
If a company offered you commission for each recommendation you made to your friends and associates, how motivated would you be to try to sell it?
Very. I'm always looking for additional sources of income.
Somewhat. It depends on how much I like the product.
Somewhat. It depends on how much I could earn.
Not very. I don't like selling things to my friends.
Other (please specify)
9
. What would motivate you to want to represent a company and its products to your friends and associates?
What would motivate you to want to represent a company and its products to your friends and associates?
Money and the potential to earn lots of it!
Nothing. I really don't want to sell anything to anyone.
If the company offered growth in all areas of my life.
If the company showed me how in a step by step plan.
Only if it wasn't too hard or too time-consuming.
Only if I didn't have to stock inventory in my garage.
Other (please specify)
10
. If you were to represent Multi-Pure Corporation and our terrific water filtration products, which marketing method appeals to you the most?
If you were to represent Multi-Pure Corporation and our terrific water filtration products, which marketing method appeals to you the most?
Friends and family: very casually, very part-time.
Home "Water Parties"
Online marketing
Booth at expos, swap meets, festivals, flea markets
Newspaper ads
Flyers
Cold-calling on the phone
In home personal demonstrations
Mailouts
Appointments with businesses (restaurants, offices, medical)
Door to door
Other (please specify)
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