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1. Where was your most recent holiday destination?
2. How did you book the accomodation for this holiday?
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3. Please name the company/website you booked this holiday with.
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4. To what extent (if used at all) did the following factors influence your most recent holiday choice?
WeaklyStronglyN/A
Media images (magazines, newspapers etc)
Videos (company websites/TV)
Travel agent brochures
User reviews (brochures/company websites)
User reviews (external websites e.g. Tripadvisor)
Word of mouth
Social media e.g. Twitter
5. Please offer a reason for why you chose your most influential factor from the list above.
6. How did you book a holiday, approximately 5 years ago?
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7. To what extent (if used at all) did the following factors influence this holiday of 5 years ago?
WeaklyStronglyN/A
Media images (magazines, newspapers etc)
Videos (company websites/TV)
Travel agent brochures
User reviews (brochures/company websites)
User reviews (external websites e.g. Tripadvisor)
Word of mouth
Social media e.g. Twitter
8. How old are you?
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9. Are you male or female?
10. What is your approxiamate salary?
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