106 Harris Cars Survey

1. Please enter BOTH your day and evening phone numbers.

Please enter BOTH your day and evening phone numbers. Name:
Company:
Address:
Address 2:
City/Town:
State:
ZIP/Postal Code:
Country:
Email Address:
Phone Number:

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2. What is your age?

What is your age? 1. Under 20 years old.

2. 20-29 years old

3. 30-39 years old

4. 40-45years old

5. 46-59 years old

6. 60+

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3. What is your yearly combined household income before taxes?

What is your yearly combined household income before taxes? 1. Less than $25,000

2. $25,000 to less than $40,000

3. $40,000 to less than $75,000

4. $75,000 to less than $100,000

5. $100,000 to less than $150,000

6. $150,000 or more

7. Prefer not to say

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4. Please tell me the make, model and year of all the cars in your household. If there are 2 or more vehicles in your house, please indicate the one which you drive the most.

1. PRIMARY:
Make
Model
Year

2. Secondary
Make
Model
Year

Please tell me the make, model and year of all the cars in your household. If there are 2 or more vehicles in your house, please indicate the one which you drive the most. 1. PRIMARY: Make Model Year 2. Secondary Make Model Year

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5. When you purchased your primary car was it a…

When you purchased your primary car was it a… 1. New Car

2. Pre-owned Car

3. Lease

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6. E. When you bought your car, did you get additional features not included in the base model? (air conditioning, leather seats, etc.)

E. When you bought your car, did you get additional features not included in the base model? (air conditioning, leather seats, etc.) Yes

No

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7. Have you added aftermarket features to upgrade your vehicle since you bought it? If so, which of the following apply?

Have you added aftermarket features to upgrade your vehicle since you bought it? If so, which of the following apply? 1. Performance (engine, chassis, tire etc.)

2. Safety (Airbag, Back warning system etc.)

3. Convenience/Comfort (Sunroof, Aero blade wiper etc)

4. A/V or Navigation (Aux input)

5. Cosmetic (Exterior, Interior related)

6. I have not added any features

8. If you have purchased additional vehicle options or upgrade your vehicle in any of the ways mentioned above, please estimate how much you have spent in total. (Adding options after market is NOT a requirement to qualify).

If you have purchased additional vehicle options or upgrade your vehicle in any of the ways mentioned above, please estimate how much you have spent in total. (Adding options after market is NOT a requirement to qualify).

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9. G. Which of the following are true for you? Select all that apply by deleting answers that do not.

G. Which of the following are true for you? Select all that apply by deleting answers that do not. 1. I’m highly interested / well-informed about new car trends/ design and people ask my opinion when they buy cars.

2. I like cars with advanced features and technologies

3. Have bought additional accessories or parts for my car

4. I tend to attend auto shows or tuning shows for grasping the latest trends (more than once a year)

5. I enjoy driving better than any other leisure activity.

6. I visit dealership for information often (at least twice a year).

7. I’m a member of an enthusiast club for cars (i.e. the Sports Car Club of America)

8. I’m often considered by my friends to be an automotive expert / opinion leader

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10. Which of the following statements apply to you? Select all that apply.

Which of the following statements apply to you? Select all that apply. I would characterize myself as more a trend leader than a follower

I enjoy looking for and reading about new technologies

In a group situation, I am usually one of the first people to speak

I own many of the latest digital electronic items like a PDA, iPhone/ Blackberry, handheld games, game console (like a Wii), an iPod Nano, digital multimedia broadcasting (DMB), etc.

I often get the urge to experience something new and exciting

Keeping up with fashion trends are important to me.

I want to drive a vehicle that contains the latest automotive technologies

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