IBM jStart Pulse Poll Survey

Spring 2012 Survey: Social Data Analytics

Estimated time to complete this survey: 5-10 minutes.

NOTE: This survey assumes you are familiar with Social Data Analytics. If you'd like to learn more about social data analytics, please feel free to visit our social data analytics page at: http://www.ibm.com/socialdata

1. My company's interest in social data analytics is...

My company's interest in social data analytics is... We have social data analytics prototype/proof-of-concept projects in progress currently.

We have evaluated social data analytics technologies, and we do not plan on utilizing it in the future.

We are evaluating potentially leveraging social data analytics for our business use.

We have social data analytics technologies in our 2012 roadmap.

We have not evaluated social data analytics technologies.

We are leveraging social data analytics technology, today.

2. What are the reasons for your interest in social data analytics? (Check all that apply)

What are the reasons for your interest in social data analytics? (Check all that apply) Sentiment analysis

Influencer identification/targeting

Brand management

Opportunity identification

Competitive intelligence

Data analytics

Market feedback

No interest in social data analytics

3. How familiar do you consider yourself to be with the concept of social data analytics?

How familiar do you consider yourself to be with the concept of social data analytics? Yes, I am very familiar with it.

Yes, I am aware of it/doing research on it.

No, while I have heard of it, I am not familiar with it.

No, I know nothing about it.

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Spring 2012 Survey: Social Data Analytics

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