1. Casual Dining
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1
. Name (First & Last)
Name (First & Last)
*
2
. Gender
Gender
Male
Female
3
. Work Phone Number
Work Phone Number
4
. Cell Phone Number
Cell Phone Number
*
5
. Best Contact Number
Best Contact Number
*
6
. Age
Age
*
7
. Email Address
Email Address
8
. Race
Race
White or Caucasian
Hispanic or Latino
Black or African-American
Asian-American or Pacific Islander
Native American or American Indian
Other (please specify)
*
9
. Are you currently a member of our database or was this email forwarded to you by someone else?
Are you currently a member of our database or was this email forwarded to you by someone else?
Current member
Email forwarded
Don’t know
10
. When was the last time you participated in a research focus group or one on one interview?
When was the last time you participated in a research focus group or one on one interview?
Less than 3 months ago
3-6 months ago
6-12 months ago
More than 1 year ago
Never
11
. Do you or any of your family members or close friends now work or have you/they ever worked in any of the following fields?
Yes
No
Marketing or Market Research
Do you or any of your family members or close friends now work or have you/they ever worked in any of the following fields? Marketing or Market Research Yes
No
Advertising or Media Sales
Advertising or Media Sales Yes
No
Public Relations
Public Relations Yes
No
Any type of Casual Dining Restaurant
Any type of Casual Dining Restaurant Yes
No
12
. Which of the following Casual Dining Restaurants are you aware of? (Select all they you have heard of)
Which of the following Casual Dining Restaurants are you aware of? (Select all they you have heard of)
Applebee’s
Black-Eyed Pea
Cheesecake Factory
Chili’s
Carraba’s
Olive Garden
Outback Steakhouse
Romano’s Macaroni Grill
Saltgrass Steakhouse
TGI Friday’s
13
. Thinking of Casual Dining Restaurants like these, how many times each week would you say you eat out at a casual dining restaurant for dinner or for lunch?
Thinking of Casual Dining Restaurants like these, how many times each week would you say you eat out at a casual dining restaurant for dinner or for lunch?
None
Once a week
2-3 times per week
4-5 times per week
6 or more times
14
. The next sets of questions are in regard to dining at Casual Restaurants. Please BE HONEST in your answers. We are looking for people who answer in a variety of ways.
How often would you say you eat out at the following types of casual dining restaurants?
Less than once every 6 months
Once every 2-3 months
Once a month
More than once a month
Casual “American” Food
The next sets of questions are in regard to dining at Casual Restaurants. Please BE HONEST in your answers. We are looking for people who answer in a variety of ways. How often would you say you eat out at the following types of casual dining restaurants? Casual “American” Food Less than once every 6 months
Once every 2-3 months
Once a month
More than once a month
Casual Mexican Food
Casual Mexican Food Less than once every 6 months
Once every 2-3 months
Once a month
More than once a month
Casual Italian Food
Casual Italian Food Less than once every 6 months
Once every 2-3 months
Once a month
More than once a month
Casual Steak
Casual Steak Less than once every 6 months
Once every 2-3 months
Once a month
More than once a month
Casual Seafood
Casual Seafood Less than once every 6 months
Once every 2-3 months
Once a month
More than once a month
15
. For each of the following casual dining restaurants, please tell me how many times PER MONTH you eat at each one.
None
Less than 1/month
1 /month
2-3 /month
4-5/ month
6+/ month
Applebee’s
For each of the following casual dining restaurants, please tell me how many times PER MONTH you eat at each one. Applebee’s None
Less than 1/month
1 /month
2-3 /month
4-5/ month
6+/ month
Black-Eyed Pea
Black-Eyed Pea None
Less than 1/month
1 /month
2-3 /month
4-5/ month
6+/ month
Cheesecake Factory
Cheesecake Factory None
Less than 1/month
1 /month
2-3 /month
4-5/ month
6+/ month
Chili’s
Chili’s None
Less than 1/month
1 /month
2-3 /month
4-5/ month
6+/ month
Carraba’s
Carraba’s None
Less than 1/month
1 /month
2-3 /month
4-5/ month
6+/ month
Olive Garden
Olive Garden None
Less than 1/month
1 /month
2-3 /month
4-5/ month
6+/ month
Outback Steakhouse
Outback Steakhouse None
Less than 1/month
1 /month
2-3 /month
4-5/ month
6+/ month
Romano’s Macaroni Grill
Romano’s Macaroni Grill None
Less than 1/month
1 /month
2-3 /month
4-5/ month
6+/ month
Saltgrass Steakhouse
Saltgrass Steakhouse None
Less than 1/month
1 /month
2-3 /month
4-5/ month
6+/ month
TGI Friday’s
TGI Friday’s None
Less than 1/month
1 /month
2-3 /month
4-5/ month
6+/ month
16
. What is your present work status?
What is your present work status?
Employed full-time
Employed part-time
A full-time college student
Not employed outside of the home
17
. What is the highest level of education you have completed?
What is the highest level of education you have completed?
Some high school or less
Completed high school
Some college/Technical school
Graduated College
Post-graduate
18
. What is your annual household income?
What is your annual household income?
Less than $35,000
$35,000 to $50,000
$50,000 to $75,000
$75,000 to $100,000
More than $100,000
19
. What is your current marital status?
What is your current marital status?
Single
Married/ Partnered
Divorced
20
. What is your current marital status?
What is your current marital status?
Single
Married/ Partnered
Divorced
21
. Do you have children under 18 years old living with you in your home?
Do you have children under 18 years old living with you in your home?
Yes
No
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