Advertising Construction Products and Services - Survey

Advertising Construction Products and Services

Advertising is the king of traditional marketing and one of the largest budget items. The Construction Marketing Association seeks to identify advertising practices for both products and services. Participate in a quick and anonymous survey, and find out how your advertising compares to your peers.

Question Title

* 1. Do you employ Advertising in your marketing program?

Yes

Question Title

* 2. If yes, what types of Advertising do you employ?

Trade Print

Web Banners

Radio

Billboard

Telephone and Construction Directory Ads

Paid Search

Social Media Networks (Facebook, LinkedIn, Twitter)

Banners and Sponsorships at Events

Other (please list)

Question Title

* 3. What is your most effective Advertising activity?

Trade Print

Web Banners

Radio

Billboard

Telephone and Construction Directory Ads

Paid Search

Social Media Networks (Facebook, LinkedIn, Twitter)

Banners and Sponsorships at Events

Other (please list)

Question Title

* 4. What is your least effective Advertising activity?

Trade Print

Web Banners

Radio

Billboard

Telephone and Construction Directory Ads

Paid Search

Social Media Networks (Facebook, LinkedIn, Twitter)

Banners and Sponsorships at Events

Other (please specify)

Question Title

* 5. What benefits do you achieve with Advertising?

Build Awareness

Sales Leads

Website Traffic

Referrals

Ecommerce sales

Other (please list)

Question Title

* 6. What is your approximate level of Advertising Spending?

Less than $25,000

Less than $50,000

Less than $100,000

Less than $250,000

Less than $500,000

More than $500,000

Other (please list)

Question Title

* 7. How do you classify your company?

Building products manufacturer

Equipment/tools manufacturer

Construction services

Architectural/Engineering

Commercial construction

Homebuilder/Remodeler

Distributor/Supplier

Media/Marketing

Other (please list)

Question Title

* 1. Do you employ Advertising in your marketing program?

Question Title

* 2. If yes, what types of Advertising do you employ?

Question Title

* 3. What is your most effective Advertising activity?

Question Title

* 4. What is your least effective Advertising activity?

Question Title

* 5. What benefits do you achieve with Advertising?

Question Title

* 6. What is your approximate level of Advertising Spending?

Question Title

* 7. How do you classify your company?

Question Title

* 8. Would you like a copy of the results? If so, please provide your email address below