Market Research - Product Template
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1
. What do you like most about our new product?
What do you like most about our new product?
2
. What changes would most improve our new product?
What changes would most improve our new product?
3
. What do you like most about competing products currently available from other companies?
What do you like most about competing products currently available from other companies?
4
. What changes would most improve competing products currently available from other companies?
What changes would most improve competing products currently available from other companies?
5
. If our new product were available today, how likely would you be to recommend it to others?
If our new product were available today, how likely would you be to recommend it to others?
Extremely likely
Very likely
Moderately likely
Slightly likely
Not at all likely
6
. If you are not likely to use our new product, why not?
If you are not likely to use our new product, why not?
Do not need a product like this
Do not want a product like this
Satisfied with competing products currently available
Cannot pay for a product like this
Not willing to pay for a product like this
Other (please specify)
7
. What would make you more likely to use our new product?
What would make you more likely to use our new product?
8
. How important is convenience when choosing this type of product?
How important is convenience when choosing this type of product?
Extremely important
Very important
Moderately important
Slightly important
Not at all important
9
. Overall, are you satisfied with your experience using our new product, neither satisfied or dissatisfied with it, or dissatisfied with it?
Overall, are you satisfied with your experience using our new product, neither satisfied or dissatisfied with it, or dissatisfied with it?
Extremely satisfied
Moderately satisfied
Slightly satisfied
Neither satisfied nor dissatisfied
Slightly dissatisfied
Moderately dissatisfied
Extremely dissatisfied
10
. If our new product were available today, how likely would you be to use it instead of competing products currently available from other companies?
If our new product were available today, how likely would you be to use it instead of competing products currently available from other companies?
Extremely likely
Very likely
Moderately likely
Slightly likely
Not at all likely
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