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AOP Survey on New Rules of Revenue

 

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1. Which country are you based?

Which country are you based?   US UK Germany France

Benelux Italy Spain Other

2. What is the role of your company?

What is the role of your company?   Ad exchange Ad network Advisory role / press

Technology provider Agency Publisher

3. To me, the difference between an ad exchange and an ad network is....

To me, the difference between an ad exchange and an ad network is....   Very clear Not clear at all Neither clear or unclear

4. Which scenario do you believe is most likely?

In three years’ time the number of active online display ad networks in your home market will be...

Which scenario do you believe is most likely? In three years’ time the number of active online display ad networks in your home market will be...   Higher than today Lower than today About the same as today I don´t know

5. Which scenario do you believe is most likely?

In three years’ time the number of active mobile display ad networks in your home market will be...

Which scenario do you believe is most likely? In three years’ time the number of active mobile display ad networks in your home market will be...   Higher than today Lower than today About the same as today I don´t know

6. In three years’ time, what percentage of display revenue do will be booked on publishers' sites through ad networks and ad exchanges in your home market?

0%10%20%30%40%50%60%70%80%90%100%

In three years’ time, what percentage of display revenue do will be booked on publishers' sites through ad networks and ad exchanges in your home market?

7. If you are a publisher, do you work with multiple ad networks to monetise your unsold inventory?

If you are a publisher, do you work with multiple ad networks to monetise your unsold inventory?   Yes No Not relevant (I am not a publisher)

8. If you are a publisher, are you currently using an ad network optimiser?

If you are a publisher, are you currently using an ad network optimiser?   Yes No Not relevant (I am not a publisher)

9. If you are a publisher and work with multiple ad networks, please grade the following in their order of importance to you?

	not important at all	not so important	important	very important
Creative control	*If you are a publisher and work with multiple ad networks, please grade the following in their order of importance to you? Creative control not important at all	Creative control not so important	Creative control important	Creative control very important
Overall revenue	Overall revenue not important at all	Overall revenue not so important	Overall revenue important	Overall revenue very important
eCPM’s	eCPM’s not important at all	eCPM’s not so important	eCPM’s important	eCPM’s very important
Sell through of inventory	Sell through of inventory not important at all	Sell through of inventory not so important	Sell through of inventory important	Sell through of inventory very important
Protection of premium sales	Protection of premium sales not important at all	Protection of premium sales not so important	Protection of premium sales important	Protection of premium sales very important
Protect my data	Protect my data not important at all	Protect my data not so important	Protect my data important	Protect my data very important
Easy Links to Demand Side Platforms (DSP’s)	Easy Links to Demand Side Platforms (DSP’s) not important at all	Easy Links to Demand Side Platforms (DSP’s) not so important	Easy Links to Demand Side Platforms (DSP’s) important	Easy Links to Demand Side Platforms (DSP’s) very important
Easy links to 3RD party data providers	Easy links to 3RD party data providers not important at all	Easy links to 3RD party data providers not so important	Easy links to 3RD party data providers important	Easy links to 3RD party data providers very important

10. Real-Time Bidding (RTB) will increase the potential of publishers unsold inventory, and enable them to generate more revenue as a result.

Real-Time Bidding (RTB) will increase the potential of publishers unsold inventory, and enable them to generate more revenue as a result.   Agree Disagree Don’t know

11. “If more and more publishers connect to DoubleClick/ Google ad exchange overall CPM prices for display will increase.”

“If more and more publishers connect to DoubleClick/ Google ad exchange overall CPM prices for display will increase.”   Agree Disagree Don’t know

12. “Publishers should start their own ad networks to take advantage of performance budgets.”

“Publishers should start their own ad networks to take advantage of performance budgets.”   Agree Disagree Don’t know

13. “Ad exchanges that enable agencies to book and buy media directly with publishers through the exchange will decrease the need for publishers to have large internal sales team.”

“Ad exchanges that enable agencies to book and buy media directly with publishers through the exchange will decrease the need for publishers to have large internal sales team.”   Agree Disagree Don’t know

14. “When it comes to audience data it is a significant problem for publishers to monitor which third party is collecting what data through cookies.”

“When it comes to audience data it is a significant problem for publishers to monitor which third party is collecting what data through cookies.”   Agree Disagree Don’t know

15. "External parties should be able to use a publisher’s audience data to better target campaigns"

"External parties should be able to use a publisher’s audience data to better target campaigns"   Agree Disagree Don’t know

16. “If companies are open with customers about using their data, and ensure they then provide targeted and relevant online ads, this will encourage acceptance of behavioural targeting.“

“If companies are open with customers about using their data, and ensure they then provide targeted and relevant online ads, this will encourage acceptance of behavioural targeting.“   Agree Disagree Don’t know

17. “The digital marketing sector must ensure that it provides comprehensive information, that is easily understood by people outside the industry, if it to reach its potential.”

“The digital marketing sector must ensure that it provides comprehensive information, that is easily understood by people outside the industry, if it to reach its potential.”   Agree Disagree Don’t know

18. To be entered into the prize draw to win a Flip camera, please leave your email adress below, so we can contact you if you have won the camera. Your personal information will not be used for any other purposes.

To be entered into the prize draw to win a Flip camera, please leave your email adress below, so we can contact you if you have won the camera. Your personal information will not be used for any other purposes.