Market Research Template Survey

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1. What do you like most about our new product?

What do you like most about our new product?

2. What changes would most improve our new product?

What changes would most improve our new product?

3. What do you like most about competing products currently available from other companies?

What do you like most about competing products currently available from other companies?

4. What changes would most improve competing products currently available from other companies?

What changes would most improve competing products currently available from other companies?

5. If our new product were available today, how likely would you be to use it instead of competing products currently available from other companies?

If our new product were available today, how likely would you be to use it instead of competing products currently available from other companies? Extremely likely

Very likely

Moderately likely

Slightly likely

Not at all likely

6. If you are not likely to use our new product, why not?

If you are not likely to use our new product, why not? Do not need a product like this

Do not want a product like this

Satisfied with competing products currently available

Cannot pay for a product like this

Not willing to pay for a product like this

Other (please specify)

7. What would make you more likely to use our new product?

What would make you more likely to use our new product?

8. How important is convenience when choosing this type of product?

How important is convenience when choosing this type of product? Extremely important

Very important

Moderately important

Slightly important

Not at all important

9. Overall, are you satisfied with your experience using our new product, neither satisfied or dissatisfied with it, or dissatisfied with it?

Overall, are you satisfied with your experience using our new product, neither satisfied or dissatisfied with it, or dissatisfied with it? Extremely satisfied

Moderately satisfied

Slightly satisfied

Neither satisfied nor dissatisfied

Slightly dissatisfied

Moderately dissatisfied

Extremely dissatisfied

10. If our new product were available today, how likely would you be to recommend it to others?

If our new product were available today, how likely would you be to recommend it to others? Extremely likely

Very likely

Moderately likely

Slightly likely

Not at all likely

11. What do you like most about our new service?

What do you like most about our new service?

12. What changes would most improve our new service?

What changes would most improve our new service?

13. What do you like most about competing services currently available from other companies?

What do you like most about competing services currently available from other companies?

14. What changes would most improve competing services currently available from other companies?

What changes would most improve competing services currently available from other companies?

15. If our new service were available today, how likely would you be to use it instead of competing services currently available from other companies?

If our new service were available today, how likely would you be to use it instead of competing services currently available from other companies? Extremely likely

Very likely

Moderately likely

Slightly likely

Not at all likely

16. If you are not likely to use our new service, why not?

If you are not likely to use our new service, why not? Do not need a service like this

Do not want a service like this

Satisfied with competing services currently available

Cannot pay for a service like this

Not willing to pay for a service like this

Other (please specify)

17. What would make you more likely to use our new service?

What would make you more likely to use our new service?

18. How important is convenience when choosing this type of service?

How important is convenience when choosing this type of service? Extremely important

Very important

Moderately important

Slightly important

Not at all important

19. Overall, are you satisfied with your experience using our new service, neither satisfied or dissatisfied with it, or dissatisfied with it?

Overall, are you satisfied with your experience using our new service, neither satisfied or dissatisfied with it, or dissatisfied with it? Extremely satisfied

Moderately satisfied

Slightly satisfied

Neither satisfied nor dissatisfied

Slightly dissatisfied

Moderately dissatisfied

Extremely dissatisfied

20. If our new service were available today, how likely would you be to recommend it to others?

If our new service were available today, how likely would you be to recommend it to others? Extremely likely

Very likely

Moderately likely

Slightly likely

Not at all likely