Market Research Template
1.
What do you like most about our new product?
2.
What changes would most improve our new product?
3.
What do you like most about competing products currently available from other companies?
4.
What changes would most improve competing products currently available from other companies?
5.
What would make you more likely to use our new product?
6.
If our new product were available today, how likely would you be to recommend it to others?
Extremely likely
Very likely
Moderately likely
Slightly likely
Not at all likely
7.
If you are not likely to use our new product, why not?
Do not need a product like this
Do not want a product like this
Satisfied with competing products currently available
Cannot pay for a product like this
Not willing to pay for a product like this
Other (please specify)
8.
How important is price to you when choosing this type of company?
Extremely important
Quite important
Moderately important
Slightly important
Not at all important
9.
Overall, are you satisfied with your experience using our new product, dissatisfied with it, or neither satisfied or dissatisfied with it?
Extremely satisfied
Quite satisfied
Somewhat satisfied
Neither satisfied nor dissatisfied
Somewhat dissatisfied
Quite dissatisfied
Extremely dissatisfied
10.
If our new product were available today, how likely would you be to use it instead of competing products currently available from other companies?
Extremely likely
Very likely
Moderately likely
Slightly likely
Not at all likely
11.
What do you like most about our new service?
12.
What changes would most improve our new service?
13.
What do you like most about competing services currently available from other companies?
14.
What changes would most improve competing services currently available from other companies?
15.
If our new company were available today, how likely would you be to recommend it to others?
Extremely likely
Quite likely
Moderately likely
Slightly likely
Not at all likely
16.
What would make you more likely to use our new service?
17.
How important is convenience when choosing this type of service?
Extremely important
Quite important
Moderately important
Slightly important
Not at all important
18.
If you are not likely to use our new service, why not?
Do not need a service like this
Do not want a service like this
Satisfied with competing services currently available
Cannot pay for a service like this
Not willing to pay for a service like this
Other (please specify)
19.
Overall, are you satisfied with your experience using our new service, neither satisfied or dissatisfied with it, or dissatisfied with it?
Extremely satisfied
Moderately satisfied
Slightly satisfied
Neither satisfied nor dissatisfied
Slightly dissatisfied
Moderately dissatisfied
Extremely dissatisfied
20.
If our new service were available today, how likely would you be to use it instead of competing services currently available from other companies?
Extremely likely
Quite likely
Moderately likely
Slightly likely
Not at all likely
Current Progress,
0 of 20 answered