Market Research Template

1. What do you like most about our new product?
2. What changes would most improve our new product?
3. What do you like most about competing products currently available from other companies?
4. What changes would most improve competing products currently available from other companies?
5. What would make you more likely to use our new product?
6. If our new product were available today, how likely would you be to recommend it to others?
7. If you are not likely to use our new product, why not?
8. How important is price to you when choosing this type of company?
9. Overall, are you satisfied with your experience using our new product, dissatisfied with it, or neither satisfied or dissatisfied with it?
10. If our new product were available today, how likely would you be to use it instead of competing products currently available from other companies?
11. What do you like most about our new service?
12. What changes would most improve our new service?
13. What do you like most about competing services currently available from other companies?
14. What changes would most improve competing services currently available from other companies?
15. If our new company were available today, how likely would you be to recommend it to others?
16. What would make you more likely to use our new service?
17. How important is convenience when choosing this type of service?
18. If you are not likely to use our new service, why not?
19. Overall, are you satisfied with your experience using our new service, neither satisfied or dissatisfied with it, or dissatisfied with it?
20. If our new service were available today, how likely would you be to use it instead of competing services currently available from other companies?
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