Help Fight USPS Special Deal with Valassis, Inc
The Postal Service is proposing a special deal with advertising aggregator Valassis, Inc., (which includes the former ADVO Systems, Inc.)that is aimed at pulling advertising OUT of newspapers and INTO direct mail.
The deal would give deep discounts to Valassis if it succeeded in adding new pieces to a new mail package from durable and semi-durable goods advertisers. If Valassis brings a million new mail pieces into its package in the succeeding year, its discounts will be in the 20-30 percent range.
Many believe this is blatantly unfair. Newspapers across the country have joined in asking the Postal Regulatory Commission to rule that the deal is illegal. Now PRC is asking for specific information on how newspapers would be harmed.
Should you answer this survey? If you are in a market where Valassis's Red Plum marriage-mail advertising appears, you should seriously consider participating.
If you are not in such a market,you may wish to respond only to question 11 about the Postal Service's plan to compete with newspapers.
Your responses will be shared with the Postal Regulatory Commission. If you would like to have your information provided only in a confidential record, please say so on question 10. In that case, attorneys for Valassis and the Postal Service, as well as other media, will be able to see your responses but they are prohibited from sharing the information with their clients.
Responses must be received by NOON Monday, June 25. Thank you for your prompt attention to this important matter.
If you want to know more about the Valassis/USPS proposal, contact Tonda Rush, firstname.lastname@example.org