Blowfish Shoes Customer Survey August 2012Blowfish Shoes Customer Survey August 2012

1. Please tell us your reasons for a recent visit(s) to Blowfishshoes.com

Please tell us your reasons for a recent visit(s) to Blowfishshoes.com Shop for a specific style

To make a purchase with no specific product in mind

Researching a particular shoe before I buy

Comparing prices since I saw the shoe somewhere else first

Checking if a shoe I have seen before is still available

I read a review on line somewhere else and wanted to check out your website

I saw your shoes in a shop

Just browsing

Other (please specify)

2. What motivated you to visit/shop at Blowfish Shoes?

What motivated you to visit/shop at Blowfish Shoes? I'm familiar with Blowfish and I love your shoes!

This week's email promotion

I love the colors and materials on your shoes

A specific Blowfish shoe I am looking for

They fit great

They look good on my feet

They are a great price for my wallet

I saw you on Facebook and / or Twitter

Other (please specify)

3. What do you normally come to Blowfish Shoes to shop for?

What do you normally come to Blowfish Shoes to shop for? Flats

Boots

Booties

Wedges

Sandals

Pumps

Accessories

Other (please specify)

4. Is there anything you secretly wish we sold on our website?

Is there anything you secretly wish we sold on our website?

5. Have you purchased from our website before?

Have you purchased from our website before? Once

More than twice

More than five times

Never

6. If you have ever browsed on our site and decided not to purchase, what was the reason?

If you have ever browsed on our site and decided not to purchase, what was the reason? I did not like your selection

You did not have the shoe I was looking for

You did not have the size I wanted

Price

The cost of shipping was too much

Your customer service wasn't great

You didn't ship to my country

The cost of returning was too much

The return/exchange process seemed too complicated if the shoes didn't work out

I just like browsing the site with no intention to buy

7. How would you rate Blowfishshoes.com overall website experience?

	Very Satisfied	Satisfied	Just ok	Dissatisfied	Very Dissatisfied
Range of styles offered online	*How would you rate Blowfishshoes.com overall website experience? Range of styles offered online Very Satisfied	Range of styles offered online Satisfied	Range of styles offered online Just ok	Range of styles offered online Dissatisfied	Range of styles offered online Very Dissatisfied
Product and size availability	Product and size availability Very Satisfied	Product and size availability Satisfied	Product and size availability Just ok	Product and size availability Dissatisfied	Product and size availability Very Dissatisfied
Presentation of the items	Presentation of the items Very Satisfied	Presentation of the items Satisfied	Presentation of the items Just ok	Presentation of the items Dissatisfied	Presentation of the items Very Dissatisfied
Shipping options	Shipping options Very Satisfied	Shipping options Satisfied	Shipping options Just ok	Shipping options Dissatisfied	Shipping options Very Dissatisfied
Range of payment methods	Range of payment methods Very Satisfied	Range of payment methods Satisfied	Range of payment methods Just ok	Range of payment methods Dissatisfied	Range of payment methods Very Dissatisfied
Ability to return/exchange goods	Ability to return/exchange goods Very Satisfied	Ability to return/exchange goods Satisfied	Ability to return/exchange goods Just ok	Ability to return/exchange goods Dissatisfied	Ability to return/exchange goods Very Dissatisfied
Shopping cart check out process	Shopping cart check out process Very Satisfied	Shopping cart check out process Satisfied	Shopping cart check out process Just ok	Shopping cart check out process Dissatisfied	Shopping cart check out process Very Dissatisfied
Performance (speed, response)	Performance (speed, response) Very Satisfied	Performance (speed, response) Satisfied	Performance (speed, response) Just ok	Performance (speed, response) Dissatisfied	Performance (speed, response) Very Dissatisfied
Attractiveness (graphics, layout etc.)	Attractiveness (graphics, layout etc.) Very Satisfied	Attractiveness (graphics, layout etc.) Satisfied	Attractiveness (graphics, layout etc.) Just ok	Attractiveness (graphics, layout etc.) Dissatisfied	Attractiveness (graphics, layout etc.) Very Dissatisfied
Usability (ease of use in finding what you want to see)	Usability (ease of use in finding what you want to see) Very Satisfied	Usability (ease of use in finding what you want to see) Satisfied	Usability (ease of use in finding what you want to see) Just ok	Usability (ease of use in finding what you want to see) Dissatisfied	Usability (ease of use in finding what you want to see) Very Dissatisfied
Functionality (features you need and expect to find)	Functionality (features you need and expect to find) Very Satisfied	Functionality (features you need and expect to find) Satisfied	Functionality (features you need and expect to find) Just ok	Functionality (features you need and expect to find) Dissatisfied	Functionality (features you need and expect to find) Very Dissatisfied
Customer service	Customer service Very Satisfied	Customer service Satisfied	Customer service Just ok	Customer service Dissatisfied	Customer service Very Dissatisfied

Other (please specify)

8. Where do you typically wear your Blowfish Shoes?

Where do you typically wear your Blowfish Shoes? Work

School

Out at night

Other (please specify)

9. How important are these factors when thinking about a purchase?

	Extremely important	Very important	Somewhat important	Not that important
Blogger Reviews	*How important are these factors when thinking about a purchase? Blogger Reviews Extremely important	Blogger Reviews Very important	Blogger Reviews Somewhat important	Blogger Reviews Not that important
Magazines	Magazines Extremely important	Magazines Very important	Magazines Somewhat important	Magazines Not that important
TV	TV Extremely important	TV Very important	TV Somewhat important	TV Not that important
Online Reviews	Online Reviews Extremely important	Online Reviews Very important	Online Reviews Somewhat important	Online Reviews Not that important
Word of mouth	Word of mouth Extremely important	Word of mouth Very important	Word of mouth Somewhat important	Word of mouth Not that important
Fashion sites (Chictopia etc)	Fashion sites (Chictopia etc) Extremely important	Fashion sites (Chictopia etc) Very important	Fashion sites (Chictopia etc) Somewhat important	Fashion sites (Chictopia etc) Not that important
Celebrities	Celebrities Extremely important	Celebrities Very important	Celebrities Somewhat important	Celebrities Not that important
What's hot in Europe!	What's hot in Europe! Extremely important	What's hot in Europe! Very important	What's hot in Europe! Somewhat important	What's hot in Europe! Not that important
Emails from retailers/brands	Emails from retailers/brands Extremely important	Emails from retailers/brands Very important	Emails from retailers/brands Somewhat important	Emails from retailers/brands Not that important
Community blogs	Community blogs Extremely important	Community blogs Very important	Community blogs Somewhat important	Community blogs Not that important

10. What other footwear brands do you love?

What other footwear brands do you love? Steve Madden

Rocketdog

Chinese Laundry

Jeffrey Campbell

Skechers

Sam Edelman

Dolce Vita

Shoes from shops like Target, Payless and Walmart

Other (please specify)

11. I'd like for my shoes to be..

I'd like for my shoes to be.. Right on point with today's trends

Avante garde! Forward thinking and edgy - always!

Don't really care - whatever looks cute on my feet

Comfy

Cheap

12. When I shop for shoes online..

When I shop for shoes online.. I already know what I want

I check in with the same brands

I use a search engine

I check my emails for deals

I search by price

I search by trend

Other (please specify)

13. What social media outlet is your preferred method for interacting with Blowfish Shoes?

What social media outlet is your preferred method for interacting with Blowfish Shoes? Facebook

Twitter

Blowfish Shoes Blog

Instagram

YouTube

14. Do you read our blog?

Do you read our blog? Yes

I didn't know you had one!

15. What would you like to see more of on the Blowfish blog?

What would you like to see more of on the Blowfish blog? How to style our shoes/outfit posts

More about how we design shoes

More about upcoming trends

More about what we are up to

Other (please specify)

16. How do you feel about advertising on your social networks?

How do you feel about advertising on your social networks? Don't mind it

Hate it

Useful

Very useful

I don't know what this means

17. What is your preferred way to receive a promotion from us?

What is your preferred way to receive a promotion from us? Social Media online (Facebook/Twitter)

Through the mail (like a postcard)

I’d rather not be sent anything and just see it on the site

I don’t like your promotions; you send them out and talk about them too much!

18. How do you feel about seeing sneak peaks of new, up-coming designs on FB or Twitter?

How do you feel about seeing sneak peaks of new, up-coming designs on FB or Twitter? Love it!

No, I want to be surprised!

No preference

19. Would you like to see more videos about product via social media?

Would you like to see more videos about product via social media? Yes

No preference

20. How likely are you to purchase an item after seeing a celebrity wear it, or seeing it in a magazine/on a blog?

How likely are you to purchase an item after seeing a celebrity wear it, or seeing it in a magazine/on a blog? Very likely

I might check out the brand, and if I still like the item then I will consider buying it

Not at all likely

21. How would you describe your style?

How would you describe your style? Hippie

Preppy/Classic

Funky

Hipster

Casual

Athletic

Dressy

Punk

I just wear whatever is comfortable

Other (please specify)