MGT 233 - Coffee Bean Survey
 

1. MGT 233 - Coffee Bean Survey

 
Please take a few minutes to answer these questions about your coffee consumption. Thanks!

1. How often do you drink coffee or tea?

2. How often would you say you visit The Coffee Bean and Tea Leaf?

3. Please answer the following related to your Coffee Bean visits.

 Strongly disagreeDisagreeNeither agree nor disagreeAgreeStongly agree
I order the same thing every time.
I like to order something new every time.
I usually order just a drink.
I usually order just food.
I usually order food to go with my drink.
I like trying new food products.
I enjoy trying free samples.

4. How would you rate the Coffee Bean's prices compared to competitors?

5. Please answer the following related to purchasing food products at Coffee Bean.

 Strongly disagreeDisagreeNeither agree nor disagreeAgreeStongly agreeN/A
I order food depending on my hunger level.
I order food depending on what drink I purchase.
I order food because it looks good.
I order food because I tried a good sample.
I order food because someone recommended it.
I order food because the price is low.
I order food because it was on sale/there was a deal.
I order food depending on the nutritional value.
I order food depending on how much I get for the price.

6. Please answer the following related to coffee offerings:

 TasteValue
The Coffee Bean and Tea Leaf.
Starbucks.
McDonald's.
Seattle's Best.
Dunkin' Donuts.

7. Please answer the following relating to The Coffee Bean and Tea Leaf overall, in comparison to other coffee shops:

 Not as goodThe sameBetter than others
How would you rate the overall taste of Coffee Bean products?
How friendly are the employees?
How does the Coffee Bean store atmosphere compare with others?
How would you rate the overall quality of the Coffee/Tea at The Coffee Bean?
How would you rate the overall quality of the food offerings at the Coffee Bean?
How would you rate the value of the products you purchase at Coffee Bean?

8. Please answer the following:

 Strongly disagreeDisagreeNeither agree nor disagreeAgreeStongly agreeN/A
I would try a new food offering if it was on sale.
I would try a new drink offering if it was on sale.
I sometimes do not buy food because of the price.
The price of a drink determines what size I order.
I would order larger drinks if the price was lower.

9. Please let us know your general thoughts and opinions on the and prices and offerings at coffee shops these days.

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