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1. General Purchase Information

33%

1. What is your profession?

What is your profession? Real Estate agent

Stager

Other

2. In the past year, how many homes have you helped a client buy/sell?

In the past year, how many homes have you helped a client buy/sell? 0-2

2-4

3-5

6 or more

3. In the past year, how many homes have you staged?

In the past year, how many homes have you staged? 0-2

2-4

3-5

6 or more

4. Which of the following places do you most typically shop at for decorative household items?

Which of the following places do you most typically shop at for decorative household items? Retail chains (i.e. Target, Bed, Bath, & Beyond)

Independently owned stores

Online retailers

Other channels

5. When you are shopping, what percentage of green products do you purchase vs. standard products? The total has to amount to 100%.

When you are shopping, what percentage of green products do you purchase vs. standard products? The total has to amount to 100%. Green
Standard

6. Please rate the extent to which you agree with the following statements. 1 means Strongly disagree and 5 means Strongly agree.

	1	2	3	4	5
Given a choice between standard and green products, I typically purchase a green product.	Please rate the extent to which you agree with the following statements. 1 means Strongly disagree and 5 means Strongly agree. Given a choice between standard and green products, I typically purchase a green product. 1	Given a choice between standard and green products, I typically purchase a green product. 2	Given a choice between standard and green products, I typically purchase a green product. 3	Given a choice between standard and green products, I typically purchase a green product. 4	Given a choice between standard and green products, I typically purchase a green product. 5
Green products are more expensive than standard products.	Green products are more expensive than standard products. 1	Green products are more expensive than standard products. 2	Green products are more expensive than standard products. 3	Green products are more expensive than standard products. 4	Green products are more expensive than standard products. 5
Green products are not as efficient as standard products.	Green products are not as efficient as standard products. 1	Green products are not as efficient as standard products. 2	Green products are not as efficient as standard products. 3	Green products are not as efficient as standard products. 4	Green products are not as efficient as standard products. 5
Most products labeled green aren't really eco-friendly.	Most products labeled green aren't really eco-friendly. 1	Most products labeled green aren't really eco-friendly. 2	Most products labeled green aren't really eco-friendly. 3	Most products labeled green aren't really eco-friendly. 4	Most products labeled green aren't really eco-friendly. 5
There is little difference between standard and green products.	There is little difference between standard and green products. 1	There is little difference between standard and green products. 2	There is little difference between standard and green products. 3	There is little difference between standard and green products. 4	There is little difference between standard and green products. 5
The green aspect of most green-marketed products is highly believable.	The green aspect of most green-marketed products is highly believable. 1	The green aspect of most green-marketed products is highly believable. 2	The green aspect of most green-marketed products is highly believable. 3	The green aspect of most green-marketed products is highly believable. 4	The green aspect of most green-marketed products is highly believable. 5

7. Please rate the extent to which you agree with the following statements. 1 means Strongly disagree and 5 means strongly agree.

	1	2	3	4	5
It is important to purchase green products because they help protect the environment.	Please rate the extent to which you agree with the following statements. 1 means Strongly disagree and 5 means strongly agree. It is important to purchase green products because they help protect the environment. 1	It is important to purchase green products because they help protect the environment. 2	It is important to purchase green products because they help protect the environment. 3	It is important to purchase green products because they help protect the environment. 4	It is important to purchase green products because they help protect the environment. 5
It is important for me to do my part in helping protect the environment.	It is important for me to do my part in helping protect the environment. 1	It is important for me to do my part in helping protect the environment. 2	It is important for me to do my part in helping protect the environment. 3	It is important for me to do my part in helping protect the environment. 4	It is important for me to do my part in helping protect the environment. 5
I go out of my way to reduce my plastic usage.	I go out of my way to reduce my plastic usage. 1	I go out of my way to reduce my plastic usage. 2	I go out of my way to reduce my plastic usage. 3	I go out of my way to reduce my plastic usage. 4	I go out of my way to reduce my plastic usage. 5
I am willing to pay more for a green product.	I am willing to pay more for a green product. 1	I am willing to pay more for a green product. 2	I am willing to pay more for a green product. 3	I am willing to pay more for a green product. 4	I am willing to pay more for a green product. 5
I would consider myself as being an eco-friendly person.	I would consider myself as being an eco-friendly person. 1	I would consider myself as being an eco-friendly person. 2	I would consider myself as being an eco-friendly person. 3	I would consider myself as being an eco-friendly person. 4	I would consider myself as being an eco-friendly person. 5
I am highly interested in purchasing eco-friendly products and services for my home.	I am highly interested in purchasing eco-friendly products and services for my home. 1	I am highly interested in purchasing eco-friendly products and services for my home. 2	I am highly interested in purchasing eco-friendly products and services for my home. 3	I am highly interested in purchasing eco-friendly products and services for my home. 4	I am highly interested in purchasing eco-friendly products and services for my home. 5

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