B2B Marketing Trends of 2012
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B2B Marketing Trends in 2012

With 2011 coming to a close, what do you think will be the major trends and priority shifts for B2B marketing in 2012? In the question below, look at each row and select whether you think this focus area will become more or less important next year, or stay about the same.

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*
Please select the B2B tactics and focus areas you think will gain or lose importance in 2012.

	More important in 2012	Same as in 2011	Less important in 2012
Tradeshows	*Please select the B2B tactics and focus areas you think will gain or lose importance in 2012. Tradeshows More important in 2012	Tradeshows Same as in 2011	Tradeshows Less important in 2012
Marketing automation	Marketing automation More important in 2012	Marketing automation Same as in 2011	Marketing automation Less important in 2012
Marketing operations & processes	Marketing operations & processes More important in 2012	Marketing operations & processes Same as in 2011	Marketing operations & processes Less important in 2012
Content marketing (content mapped to personas, buyer's journey, vertical, etc)	Content marketing (content mapped to personas, buyer's journey, vertical, etc) More important in 2012	Content marketing (content mapped to personas, buyer's journey, vertical, etc) Same as in 2011	Content marketing (content mapped to personas, buyer's journey, vertical, etc) Less important in 2012
Focus on branding and awareness	Focus on branding and awareness More important in 2012	Focus on branding and awareness Same as in 2011	Focus on branding and awareness Less important in 2012
Increased outsourcing of marketing	Increased outsourcing of marketing More important in 2012	Increased outsourcing of marketing Same as in 2011	Increased outsourcing of marketing Less important in 2012
Focus on lead quality	Focus on lead quality More important in 2012	Focus on lead quality Same as in 2011	Focus on lead quality Less important in 2012
Marketing asset management	Marketing asset management More important in 2012	Marketing asset management Same as in 2011	Marketing asset management Less important in 2012
Marketing intelligence	Marketing intelligence More important in 2012	Marketing intelligence Same as in 2011	Marketing intelligence Less important in 2012
Focus on new business generation	Focus on new business generation More important in 2012	Focus on new business generation Same as in 2011	Focus on new business generation Less important in 2012
Targeted segmentation & messaging	Targeted segmentation & messaging More important in 2012	Targeted segmentation & messaging Same as in 2011	Targeted segmentation & messaging Less important in 2012
Focus on sales enablement	Focus on sales enablement More important in 2012	Focus on sales enablement Same as in 2011	Focus on sales enablement Less important in 2012
Focus on cost reduction	Focus on cost reduction More important in 2012	Focus on cost reduction Same as in 2011	Focus on cost reduction Less important in 2012
Integration of social media into lead gen programs	Integration of social media into lead gen programs More important in 2012	Integration of social media into lead gen programs Same as in 2011	Integration of social media into lead gen programs Less important in 2012
Mobile marketing	Mobile marketing More important in 2012	Mobile marketing Same as in 2011	Mobile marketing Less important in 2012
Search marketing	Search marketing More important in 2012	Search marketing Same as in 2011	Search marketing Less important in 2012
Focus on customer retention	Focus on customer retention More important in 2012	Focus on customer retention Same as in 2011	Focus on customer retention Less important in 2012
Push/outbound marketing tactics	Push/outbound marketing tactics More important in 2012	Push/outbound marketing tactics Same as in 2011	Push/outbound marketing tactics Less important in 2012
Marketing measurement, reporting & ROI	Marketing measurement, reporting & ROI More important in 2012	Marketing measurement, reporting & ROI Same as in 2011	Marketing measurement, reporting & ROI Less important in 2012
Pull/inbound marketing tactics	Pull/inbound marketing tactics More important in 2012	Pull/inbound marketing tactics Same as in 2011	Pull/inbound marketing tactics Less important in 2012
Focus on lead quantity	Focus on lead quantity More important in 2012	Focus on lead quantity Same as in 2011	Focus on lead quantity Less important in 2012
Focus on demonstrating revenue impact	Focus on demonstrating revenue impact More important in 2012	Focus on demonstrating revenue impact Same as in 2011	Focus on demonstrating revenue impact Less important in 2012
PR	PR More important in 2012	PR Same as in 2011	PR Less important in 2012
Co-Marketing with Channel and Solution partners	Co-Marketing with Channel and Solution partners More important in 2012	Co-Marketing with Channel and Solution partners Same as in 2011	Co-Marketing with Channel and Solution partners Less important in 2012

Other (please specify)

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B2B Marketing Trends of 2012Exit this survey

B2B Marketing Trends in 2012

*Please select the B2B tactics and focus areas you think will gain or lose importance in 2012.

Please enter your email address if you would like to receive the survey results:

B2B Marketing Trends of 2012
Exit this survey

*
Please select the B2B tactics and focus areas you think will gain or lose importance in 2012.