Customer Strategy Readers Survey 2010

Question Title

1. Are you a subscriber of Customer Strategy?

Yes

If yes, please specify for how long you've been a subscriber

Question Title

2. How did you find out about www.customer-strategy.co.uk? Please tick one:

Search Engine (e.g. Google)

Received an Email from Customer Strategy

Received a copy of the magazine

From reading the magazine

From contact with one of the Customer Strategy team

Link/Newsletter forwarded to me by friend/colleague

Word of mouth

From Twitter

From LinkedIn

A link from another website

Other (please specify)

Question Title

3. Which aspect of Customer Strategy do you make use of the most frequently?

Digital magazine

Website

Newsletter

Twitter

Other (please specify)

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4. How often do you visit the Customer Strategy website?

Daily

Weekly

Bi-monthly

Monthly

Less frequently

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5. Which of the following features would you like to see focused on for 2010?

Strategy

Leadership

Solutions

CRM

Technology

Case Studies

Practical hints and tips

Other (please specify)

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6. Are there any additional features you'd like to see added to the features list? Please outline them below:

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7. How important or useful do you rate editorial covering the following areas? Please rate out of 5:

1 (unimportant)
5 (extremely important)

	1	2	3	4	5
Advice on devising strategies to enhance long term relationships with profitable customers	Advice on devising strategies to enhance long term relationships with profitable customers 1	Advice on devising strategies to enhance long term relationships with profitable customers 2	Advice on devising strategies to enhance long term relationships with profitable customers 3	Advice on devising strategies to enhance long term relationships with profitable customers 4	Advice on devising strategies to enhance long term relationships with profitable customers 5
Latest research into the customer management and strategy marketplace	Latest research into the customer management and strategy marketplace 1	Latest research into the customer management and strategy marketplace 2	Latest research into the customer management and strategy marketplace 3	Latest research into the customer management and strategy marketplace 4	Latest research into the customer management and strategy marketplace 5
Technology developments and news on what vendors are doing	Technology developments and news on what vendors are doing 1	Technology developments and news on what vendors are doing 2	Technology developments and news on what vendors are doing 3	Technology developments and news on what vendors are doing 4	Technology developments and news on what vendors are doing 5
Examples of best practice in terms of organisations and their Customer Relationship Management strategies	Examples of best practice in terms of organisations and their Customer Relationship Management strategies 1	Examples of best practice in terms of organisations and their Customer Relationship Management strategies 2	Examples of best practice in terms of organisations and their Customer Relationship Management strategies 3	Examples of best practice in terms of organisations and their Customer Relationship Management strategies 4	Examples of best practice in terms of organisations and their Customer Relationship Management strategies 5
Articles covering interactions with customers across all channels, including online and mobile	Articles covering interactions with customers across all channels, including online and mobile 1	Articles covering interactions with customers across all channels, including online and mobile 2	Articles covering interactions with customers across all channels, including online and mobile 3	Articles covering interactions with customers across all channels, including online and mobile 4	Articles covering interactions with customers across all channels, including online and mobile 5
Articles on how effective leadership can impact on customer relationships	Articles on how effective leadership can impact on customer relationships 1	Articles on how effective leadership can impact on customer relationships 2	Articles on how effective leadership can impact on customer relationships 3	Articles on how effective leadership can impact on customer relationships 4	Articles on how effective leadership can impact on customer relationships 5
Contact centre developments and the contact centre’s position in the overall customer strategy of organisations	Contact centre developments and the contact centre’s position in the overall customer strategy of organisations 1	Contact centre developments and the contact centre’s position in the overall customer strategy of organisations 2	Contact centre developments and the contact centre’s position in the overall customer strategy of organisations 3	Contact centre developments and the contact centre’s position in the overall customer strategy of organisations 4	Contact centre developments and the contact centre’s position in the overall customer strategy of organisations 5
Employee engagement and how to motivate staff in order for them to deliver excellent customer service	Employee engagement and how to motivate staff in order for them to deliver excellent customer service 1	Employee engagement and how to motivate staff in order for them to deliver excellent customer service 2	Employee engagement and how to motivate staff in order for them to deliver excellent customer service 3	Employee engagement and how to motivate staff in order for them to deliver excellent customer service 4	Employee engagement and how to motivate staff in order for them to deliver excellent customer service 5
Articles identifying market trends and looking forward to the future	Articles identifying market trends and looking forward to the future 1	Articles identifying market trends and looking forward to the future 2	Articles identifying market trends and looking forward to the future 3	Articles identifying market trends and looking forward to the future 4	Articles identifying market trends and looking forward to the future 5
Regular columns from industry experts (i.e. Ted Johns, Mark Bradley, etc.)	Regular columns from industry experts (i.e. Ted Johns, Mark Bradley, etc.) 1	Regular columns from industry experts (i.e. Ted Johns, Mark Bradley, etc.) 2	Regular columns from industry experts (i.e. Ted Johns, Mark Bradley, etc.) 3	Regular columns from industry experts (i.e. Ted Johns, Mark Bradley, etc.) 4	Regular columns from industry experts (i.e. Ted Johns, Mark Bradley, etc.) 5

Question Title

8. FOR CONTENT, which of the following features would encourage you to visit Customer Strategy online more frequently? Please rate each one out of 5:

1(not interested)
5(very interested)

	1	2	3	4	5
More regularly updated stories	More regularly updated stories 1	More regularly updated stories 2	More regularly updated stories 3	More regularly updated stories 4	More regularly updated stories 5
More regularly updated jobs	More regularly updated jobs 1	More regularly updated jobs 2	More regularly updated jobs 3	More regularly updated jobs 4	More regularly updated jobs 5
More directory listings	More directory listings 1	More directory listings 2	More directory listings 3	More directory listings 4	More directory listings 5
An international news section	An international news section 1	An international news section 2	An international news section 3	An international news section 4	An international news section 5
An events calendar with links to events booking forms	An events calendar with links to events booking forms 1	An events calendar with links to events booking forms 2	An events calendar with links to events booking forms 3	An events calendar with links to events booking forms 4	An events calendar with links to events booking forms 5
An ‘Ask the Experts’ section, where industry figures respond to specific questions about customer service and customer relationships	An ‘Ask the Experts’ section, where industry figures respond to specific questions about customer service and customer relationships 1	An ‘Ask the Experts’ section, where industry figures respond to specific questions about customer service and customer relationships 2	An ‘Ask the Experts’ section, where industry figures respond to specific questions about customer service and customer relationships 3	An ‘Ask the Experts’ section, where industry figures respond to specific questions about customer service and customer relationships 4	An ‘Ask the Experts’ section, where industry figures respond to specific questions about customer service and customer relationships 5
A book review section covering new material on customer service and customer relationships	A book review section covering new material on customer service and customer relationships 1	A book review section covering new material on customer service and customer relationships 2	A book review section covering new material on customer service and customer relationships 3	A book review section covering new material on customer service and customer relationships 4	A book review section covering new material on customer service and customer relationships 5
Blogs from key industry figures	Blogs from key industry figures 1	Blogs from key industry figures 2	Blogs from key industry figures 3	Blogs from key industry figures 4	Blogs from key industry figures 5
Vlogs (video weblogs) from key industry figures	Vlogs (video weblogs) from key industry figures 1	Vlogs (video weblogs) from key industry figures 2	Vlogs (video weblogs) from key industry figures 3	Vlogs (video weblogs) from key industry figures 4	Vlogs (video weblogs) from key industry figures 5
Video and other media related to customer strategy	Video and other media related to customer strategy 1	Video and other media related to customer strategy 2	Video and other media related to customer strategy 3	Video and other media related to customer strategy 4	Video and other media related to customer strategy 5
Downloadable resources (e.g. round tables, webinars, guidebooks)	Downloadable resources (e.g. round tables, webinars, guidebooks) 1	Downloadable resources (e.g. round tables, webinars, guidebooks) 2	Downloadable resources (e.g. round tables, webinars, guidebooks) 3	Downloadable resources (e.g. round tables, webinars, guidebooks) 4	Downloadable resources (e.g. round tables, webinars, guidebooks) 5
Information on new products	Information on new products 1	Information on new products 2	Information on new products 3	Information on new products 4	Information on new products 5

33% of survey complete.

Question Title

1. Are you a subscriber of Customer Strategy?

Question Title

2. How did you find out about www.customer-strategy.co.uk? Please tick one:

Question Title

3. Which aspect of Customer Strategy do you make use of the most frequently?

Question Title

4. How often do you visit the Customer Strategy website?

Question Title

5. Which of the following features would you like to see focused on for 2010?

Question Title

6. Are there any additional features you'd like to see added to the features list? Please outline them below:

Question Title

7. How important or useful do you rate editorial covering the following areas? Please rate out of 5:1 (unimportant)5 (extremely important)

Question Title

8. FOR CONTENT, which of the following features would encourage you to visit Customer Strategy online more frequently? Please rate each one out of 5: 1(not interested)5(very interested)

7. How important or useful do you rate editorial covering the following areas? Please rate out of 5:

1 (unimportant)
5 (extremely important)

8. FOR CONTENT, which of the following features would encourage you to visit Customer Strategy online more frequently? Please rate each one out of 5:

1(not interested)
5(very interested)