2014 ENTRY FORM: JFAM Financial Media Strategy Awards

Gramercy Institute/JFAM Media Strategy Awards

Welcome to The Eleventh Annual Gramercy Institute Financial Media Strategy Awards entry form. It's simple to enter!

Financial marketers (and agencies) that have conceived and/or executed strategic financial media work in the past 12 months are encouraged to fill in the following fields and click submit. Winners will be announced: Thursday, April 17, 2014. The award ceremonies will be held in four separate cities across the world in New York, London, Hong Kong & San Francisco.

If you have any questions, please feel free to email us at swreaks@financialadvertising.com

ENTRY DEADLINE: February 15, 2014.

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* 1. Please enter the apporiate contact information:

Entrant Name:

Company:

Entry Title:

Entrant's email:

Entrant's Phone:

Name(s) to be credited with submission (i.e.: media director):

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* 2. Under which of the following categories would you like your entry to be considered?

Advisor-Targeted

Individual Investor-Targeted

Institutional Investor-Targeted

Retail Banking & Lending

Credit Card & Payment Systems

Individual Investment

Brokerage

Investment Banking

Institutional Investment

Insurance

Corporate

General Financial (B-to-B)

General Financial (Consumer)

I will leave it up to JFAM to place my entry in the most appropriate category

Comments:

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* 3. Your financial media entry is best described as:

Domestic/Single Country

Global/International

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* 4. SITUATION (50 words or less): Please describe the benchmark situation of the financial marketer prior to engaging this media strategy.

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* 5. OBJECTIVE (50 words or less): Please state the end objective of your media strategy.

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* 6. MEDIA STRATEGY (100 words or less): Please state the media strategy you chose to achieve this end objective. (20 points)

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* 7. MEDIA EXECUTION (200 words or less): Please describe the media tactics employed to support this strategy. (20 points)

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* 8. INNOVATION (75 words or less): What was specifically fresh or innovative about this stratregy or execution? (10 points)

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* 9. METRICS EMPLOYED (150 words): Please describe the system of measurement employed to monitor success of media efforts. (15 points)

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* 10. RESULTS (150 words or less): What end results were achieved with respect to original objective? (20 points)

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* 11. OPTIMIZATION/LEARNING (200 words or less): Please explain what was learned along the way, and how such knowledge was used to optimize or adjust future thinking and/or action. (15 points)

Now, simply click on the "Done" button and your strategy will be offically entered in The GRAMERCY INSTITUTE/JFAM Media Strategy Awards. Please note that all submissions become property of The Journal of Financial Advertising & Marketing and The Gramercy Institute.

Thank you very much for your submission. Good luck!