2012 ENTRY FORM: JFAM Media Strategy Awards, Financial Times (Presenting Sponsor)
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JFAM Media Strategy Awards

 
Welcome to The Seventh Annual JFAM Media Strategy Awards entry form. It's simple to enter!

Financial marketers (and agencies) that have conceived and/or executed strategic financial media work in the past 12 months are encouraged to fill in the following fields and click submit. The award ceremony will be held in New York City on Thursday February 2, 2012.

Adding to the excitement, an article about finalist an winning entries will be published in The Journal of Financial Advertising & Marketing.

All entrants will be notified of winners within one week of award presentation. If you have any questions, please feel free to email us at swreaks@financialadvertising.com

ENTRY DEADLINE HAS BEEN EXTENDED TO JANUARY 20, 2012!

1. Please enter the apporiate contact information:

2. Under which ONE of the following categories do you wish this entry to be listed?

3. Your financial media entry is best described as:

4. SITUATION (50 words or less): Please describe the benchmark situation of the financial marketer prior to engaging this media strategy.

5. OBJECTIVE (50 words or less): Please state the end objective of your media strategy.

6. MEDIA STRATEGY (100 words or less): Please state the media strategy you chose to achieve this end objective. (20 points)

7. MEDIA EXECUTION (200 words or less): Please describe the media tactics employed to support this strategy. (20 points)

8. INNOVATION (75 words or less): What was specifically fresh or innovative about this stratregy or execution? (10 points)

9. METRICS EMPLOYED (150 words): Please describe the system of measurement employed to monitor success of media efforts. (15 points)

10. RESULTS (150 words or less): What end results were achieved with respect to original objective? (20 points)

11. OPTIMIZATION/LEARNING (200 words or less): Please explain what was learned along the way, and how such knowledge was used to optimize or adjust future thinking and/or action. (15 points)

Now, simply click on the "Done" button and your strategy will be offically entered in The JFAM Media Strategy Awards. Please note that all submissions become property of The Journal of Financial Advertising & Marketing and The Gramercy Institute.

Thank you very much for your submission. Good luck!