Expanding Customer Base
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1. Default Section
1
. If you had one choice to expand your customer base, what would it be?
If you had one choice to expand your customer base, what would it be?
E-mail campaign
Website promotion
Direct mail campaign
Giving free service in exchange for media publicity
Reviewing former customer lists and reconnecting
Other (please e-mail your reply)
2
. If you could expand your customer base by adding one product, what would you add?
If you could expand your customer base by adding one product, what would you add?
Complimentary, i.e. water heaters, gas generators
Unique and not carried by competitors, i.e. pellet stoves
Trendy, i.e. 'green products'
Anything energy efficient
Other (please e-mail)
3
. If you could add one service to expand your customer base, what would it be?
If you could add one service to expand your customer base, what would it be?
Electrical
Plumbing/Sewer
Appliance repair
Lawn cutting/Snow removal
House cleaning
Other (please e-mail)
4
. Do you plan to add products or services in the next year?
Do you plan to add products or services in the next year?
Yes
No
Maybe
5
. True or False: Adding extra products and services will keep customers coming back to you.
True or False: Adding extra products and services will keep customers coming back to you.
True
False
6
. True or False: Adding products and services will have little or no effect because people are price shoppers.
True or False: Adding products and services will have little or no effect because people are price shoppers.
True
False
7
. True or False: Adding products and services is the best way to expand your customer base.
True or False: Adding products and services is the best way to expand your customer base.
True
False
8
. If you answered false to Question 7, please explain the best way to expand your customer base.
If you answered false to Question 7, please explain the best way to expand your customer base.
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