Variance Customer Questionnaire
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1
. What binding of book do you read on a regular basis:
What binding of book do you read on a regular basis:
Hardcover (6x9”)
Traditional Paperback (4x6.5”)
Trade Paperback (6.9”
Ebook
Audio/PODcast
Other (please specify)
2
. If you buy an ebook or listen to an audio version, how likely are you to buy the book in a paper format:
If you buy an ebook or listen to an audio version, how likely are you to buy the book in a paper format:
Very
Maybe
Not so much
3
. How often do you try out new (debut) authors in a world already established with names like Rollins, Patterson, and Cussler?
How often do you try out new (debut) authors in a world already established with names like Rollins, Patterson, and Cussler?
More often than weekly
Weekly
Monthly
Less often than monthly
4
. How do you determine what your next purchase will be in:
How do you determine what your next purchase will be in:
Word of Mouth
Cover art
Author
Cover blurb
Author promotion/ads seen
Other (please specify)
5
. Where do you regularly buy your print books from:
Where do you regularly buy your print books from:
Brick and Mortar (BN/Borders/BAM)
Megamart (Walmart/Target/Grocery Store)
Indie/Mom & Pop
Other (please specify)
6
. If you own an ebook reader, please specify (if multiple, the one you use most common):
If you own an ebook reader, please specify (if multiple, the one you use most common):
Kindle
Nook
Kobo
Sony
iPad
Smartphone (iPhone/Droid/Blackberry/etc)
Other (please specify)
7
. On average, how much do you pay for your ebooks:
On average, how much do you pay for your ebooks:
$0-1.99
$2-4.99
$5-9.99
8
. How often do you use your library for new titles:
How often do you use your library for new titles:
Very
Sometimes
Not so much
9
. How did you come to know about Variance:
How did you come to know about Variance:
-Word of Mouth
-Website
-Twitter
-Facebook
-Bookstore
-Blog
Other (please specify)
10
. What comes to mind when you reflect upon the Variance name? What are we good at and what do we need to improve upon:
What comes to mind when you reflect upon the Variance name? What are we good at and what do we need to improve upon:
Eye-catching covers
Great editing
Easy-to-read layout
Interesting stories
Talented authors
Independent publisher
Too many un-established authors for my taste
Pros/Cons (please specify)
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