| Great website and usability | | | | | |
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| Access to research services | | | | | |
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| Licenses and contract terms that fit | | | | | |
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| Image warranty or guarantee | | | | | |
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| Innovative products and services | | | | | |
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| An intuitive search tool | | | | | |
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| An assigned sales representative | | | | | |
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| Availability of other media like Footage or Music | | | | | |
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| Updated images | | | | | |
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| On a particular vendor approved list | | | | | |
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| Competitive prices | | | | | |
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| Large selection of images to choose from | | | | | |
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