Car Survey
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1
. Are you a male or female?
Are you a male or female?
Male
Female
2
. What is your age?
What is your age?
18-22
23-30
31-40
41-50
51-60
60+
3
. What is your average yearly salary?
What is your average yearly salary?
Under $50,000
$51,000-$65,000
$66,000-$80,000
$81,000-$99,000
$100,000 -$200,000
$200,000 +
4
. What is your marital status?
What is your marital status?
Single
Married with no children
Married with children
Other (please specify)
5
. Are you a Chevy Volt owner?
Are you a Chevy Volt owner?
Yes
No
*
6
. Do you own a second car? If so, what brand and model?
Do you own a second car? If so, what brand and model?
7
. What were the biggest influencers on your decision to purchase the Volt? (Please choose all that apply)
What were the biggest influencers on your decision to purchase the Volt? (Please choose all that apply)
Performance (power/speed)
Safety
Save on gas
New Electric Technology
Look/Style
Price
Brand
Helping the environment
The feeling you get while driving the Volt
Status symbol
8
. When it comes to technology, would you consider yourself...
When it comes to technology, would you consider yourself...
Ahead of the curve
Follower of current trends
User of technology/gadgets until they are old/obsolete
9
. Would you most describe your personality as... (choose one)
Would you most describe your personality as... (choose one)
An innovator -- you're always on the leading edge of change
A thinker -- you're well-educated and motivated by your ideals
A believer -- you are conservative and go with the flow
An achiever -- work oriented, you get your satisfaction from your job and family
A striver -- you strive to emulate people you admire
An experiencer -- you are motivated by self-expression, energetic and an avid consumer
A maker -- you are practical and value self-sufficiency
A survivor -- you have a lower income, few resources, and are brand loyal
10
. At the mall, you would most likely be found shopping in...
At the mall, you would most likely be found shopping in...
Best Buy
Dick's Sporting Goods
Ralph Lauren Polo/Banana Republic/etc.
The Gap
H&M
High-End Department Stores (Neimann Marcus)
Department Stores (Macy's)
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