Water Authority Survey

1. In the last five years, have you participated in any of the Water Authority’s conservation rebate programs (money back on your water bill for xeriscaping or purchase of toilets, washing machines, showerheads, rain barrels, hot water recirculation units, swamp cooler thermostats or irrigation timers) ?

In the last five years, have you participated in any of the Water Authority’s conservation rebate programs (money back on your water bill for xeriscaping or purchase of toilets, washing machines, showerheads, rain barrels, hot water recirculation units, swamp cooler thermostats or irrigation timers) ? Yes

2. If yes, how did you learn of the rebate program?

If yes, how did you learn of the rebate program? A) Advertising (radio, television, billboards, magazine/print)

B) Water bill insert/flyer

C) Water Authority website

D) News story

E) Word-of-mouth

F) Other (please specify)

G) Don’t know/can’t remember

3. Are you familiar with the Water Authority’s “Water By The Numbers” or “1-2-3-2-1” program advising customers how many days per week to water?

Are you familiar with the Water Authority’s “Water By The Numbers” or “1-2-3-2-1” program advising customers how many days per week to water? Yes

4. If yes, how did you learn about the “Water By The Numbers” program?

If yes, how did you learn about the “Water By The Numbers” program? A) Advertising (radio, television, billboards, magazine/print)

B) Water bill insert/flyer

C) Water Authority website

D) News story

E) Word-of-mouth

F) Other (please specify)

G) Don’t know/can’t remember

5. In the last 12 months, do you recall having heard or seen television, radio, outdoor or print advertisements for Water Authority conservation programs such as “Water By The Numbers” (i.e, “1-2-3-2-1”)?

In the last 12 months, do you recall having heard or seen television, radio, outdoor or print advertisements for Water Authority conservation programs such as “Water By The Numbers” (i.e, “1-2-3-2-1”)? Yes

6. If yes, what was your impression of the Water Authority advertising in terms of its overall quality and memorability?

If yes, what was your impression of the Water Authority advertising in terms of its overall quality and memorability? A) Somewhat positive

B) Very positive

C) Somewhat negative

D) Very negative

E) Don’t know/no opinion

7. Overall, do you feel that in communicating its programs to customers, the Water Authority does:

Overall, do you feel that in communicating its programs to customers, the Water Authority does: A) Too much advertising

B) Not enough advertising

C) Just the right amount of advertising

D) Don’t know/no opinion

8. Water Authority advertising should contain more information on:

Water Authority advertising should contain more information on: A) How to save water

B) Why it’s important to save water

C) Rebate programs

D) Water quality/safety issues

E) Preventing and/or reporting water waste

F) Care and maintenance of home plumbing and sewer pipes

G) The advertising is fine the way it is

H) Don’t know/no opinion

Other (please specify)

9. The most important reason to conserve water is…

The most important reason to conserve water is… A)...to ensure enough water is available for our own use

B) …to ensure that enough water is available for future generations

C) …to preserve Albuquerque’s environment (the Rio Grande, farming, etc.)

D)…to save money

E) I don’t think water conservation is important

10. The Water Authority...

The Water Authority... A) Does enough to encourage water conservation

B) Does too much to encourage water conservation

C) Does too little to encourage water conservation

D) Don’t know/no opinion

11. I would sign up to receive regular updates on Water Authority programs via Twitter.

I would sign up to receive regular updates on Water Authority programs via Twitter. Yes

12. I would sign up for and read a regular email newsletter on water and conservation issues.

I would sign up for and read a regular email newsletter on water and conservation issues. Yes

13. At what email address would you like to be contacted? Note: Only participants who provide an email address will be entered to win the Taos trip.
If you checked "No" to question 12 then you will only be entered into the contest and will not receive further communications from the Water Authority.

At what email address would you like to be contacted? Note: Only participants who provide an email address will be entered to win the Taos trip. If you checked "No" to question 12 then you will only be entered into the contest and will not receive further communications from the Water Authority.