http://www.michmab.com/CommunityService/MIHealthierTomorrow MI Healthier Tomorrow Question Title * 1. Contact Information Name: Title: Station Call Letters: City: Phone: Email: Question Title * 2. How will your station participate in the "MI Healthier Tomorrow" campaign? Yes, count us in, we want to use this idea to pump up our ad sales. I’m interested, however I have questions, please have someone call me Sorry we will not be able to participate in this program. We are already doing a similar campaign with another organization (Please list organization) Other (please specify) Question Title * 3. If yes, please describe how you plan to promote the campaign? Adopt the MI Healthier Tomorrow campaign as one of the station's community awareness campaign and make it unique to our station. We will hold challenges between stations to see who can get the most listeners to take the 10% pledge Our station will encourage on-air personalities to participate by taking the pledge themselves and discussing it over the air. We will run PSA’s (out in January) Our station will involve the news departments to share stories on the campaign in news and on community affairs programs We will create partnerships with clients to extend the campaign, offset station costs and underwrite/sponsor PSA’s We will embed the widget on station websites (to be provided mid-January) Provide page takeovers on websites promoting the campaign Share through social media channels Promote in email blasts to listeners Carry the January 23 Kick Off News Conference Other (please specify) Done
