Layover Adventure - Focus Group
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1
. Do you know what a layover is?
Do you know what a layover is?
Yes
No
2
. What is the most important factor in choosing your flight?
What is the most important factor in choosing your flight?
A direct flight
A cheap flight
Shortest flight time
Shortest distance (flight route)
Other
3
. Have you ever taken a flight with a layover?
Have you ever taken a flight with a layover?
Yes
No
4
. Would you consider extending your layover if you were able to plan a mini-break?
Would you consider extending your layover if you were able to plan a mini-break?
Yes
No
5
. What would you like to get out of a layover?
What would you like to get out of a layover?
A brief visit to another country on route to final destination
To make new friends
To know what activities can be done in the time available to you
To take have a rest
To receive an SMS with cool layover activities
To receive location based deals for the city you are layover in
To do nothing
Visit friends or family
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