Survey

1. The Website Gut Reaction Test

This 1-minute survey of amazon.com (chosen as it's so familiar to many people) will help demonstrate just how much can be learned from site visitors' gut reactions.

Once we analyze the results, you'll receive a copy of the final report if you supply an email address.

Can it identify strengths and weaknesses as perceived by customers? You be the judge.

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1. Please choose the THREE factors from the list below that best describe your actual experience with Amazon.com.

- Give a score of 3 to the factor that best describes your experience,
2 to the next best description, and then 1.
- Please give only one score each of 3, 2, and 1.

- Leave the rest blank.

Please choose the THREE factors from the list below that best describe your actual experience with Amazon.com. - Give a score of 3 to the factor that best describes your experience, 2 to the next best description, and then 1. - Please give only one score each of 3, 2, and 1. - Leave the rest blank. Accurate information
Hard to contact a person
Complete information
Has ratings, reviews, recommendations
Easy to participate / give feedback
Gives me the facts / transparent
Incomplete information
Misleading / not transparent
Has no ratings, reviews, recommendations
Confusing menus and links
Poor search results
Easy to contact a person
Out-of-date information
Inaccurate information
Plain language
Full of jargon / corporate speak
Cluttered layout / hard to read
Up-to-date information
Fast to do things
Clear menus and links
Slow to do things
Helpful search results
Simple layout / easy to read
Looks unattractive / unappealing
Looks attractive / appealing
Hard to participate / give feedback

2. If you want a copy of our analysis of the results, please give us your email address.

If you want a copy of our analysis of the results, please give us your email address. Name:
Company:
Email Address:
Phone Number:

3. Please share any comments you have on this survey. Thanks!

Please share any comments you have on this survey. Thanks!