Sears Auto Center - Brake Service Analysis

 
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1. If you thought you needed brakes, would you call repair shops for information?
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2. If yes, what information would be most important to you to help you make the decision on where to take your car for brake service?
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3. Rank the following car care shops by likeliness you would service your brakes at their location.
Car Dealerships
Firestone
Midas
Meineke
Pep Boys
Jiffy Lube
Goodyear
Sears Auto Center
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_6733893060_
_6733893063_
_6733893065_
_6733893067_
_6733893070_
_6733893073_
_6733893077_
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4. Reason for choosing the above service location
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5. What pricing model for brake services is most appealing to you?
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6. What promotional offer type is most appealing to you
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7. What is the current perception of Sears Auto Center as a brake service destination?
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8. Do you think the average consumer is aware that Sears Auto Center offers brake services?
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