Sears Auto Center - Brake Service Analysis

1. If you thought you needed brakes, would you call repair shops for information?
2. If yes, what information would be most important to you to help you make the decision on where to take your car for brake service?
3. Rank the following car care shops by likeliness you would service your brakes at their location.
Car Dealerships
Pep Boys
Jiffy Lube
Sears Auto Center
4. Reason for choosing the above service location
5. What pricing model for brake services is most appealing to you?
6. What promotional offer type is most appealing to you
7. What is the current perception of Sears Auto Center as a brake service destination?
8. Do you think the average consumer is aware that Sears Auto Center offers brake services?
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