Specialty Coffee Association of America - Industry Update (3Q10)
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1
. Please indicate which of the following best describe your year-over-year sales trends for the following months:
Down 20% or more
Down 15-19%
Down 10-14%
Down 5-9%
Down 1-4%
Flat
Up 1-4%
Up 5-9%
Up 10-14%
Up 15-19%
Up 20% or more
July
*
Please indicate which of the following best describe your year-over-year sales trends for the following months: July Down 20% or more
July Down 15-19%
July Down 10-14%
July Down 5-9%
July Down 1-4%
July Flat
July Up 1-4%
July Up 5-9%
July Up 10-14%
July Up 15-19%
July Up 20% or more
August
August Down 20% or more
August Down 15-19%
August Down 10-14%
August Down 5-9%
August Down 1-4%
August Flat
August Up 1-4%
August Up 5-9%
August Up 10-14%
August Up 15-19%
August Up 20% or more
September
September Down 20% or more
September Down 15-19%
September Down 10-14%
September Down 5-9%
September Down 1-4%
September Flat
September Up 1-4%
September Up 5-9%
September Up 10-14%
September Up 15-19%
September Up 20% or more
2
. Please indicate which of the following best describe how your sales performed compared to your expectations:
Much Worse
Worse
Same
Better
Much Better
July
*
Please indicate which of the following best describe how your sales performed compared to your expectations: July Much Worse
July Worse
July Same
July Better
July Much Better
August
August Much Worse
August Worse
August Same
August Better
August Much Better
September
September Much Worse
September Worse
September Same
September Better
September Much Better
3
. Please indicate which of the following best describe how traffic and average ticket performed (on a year-over-year basis) over the last 3 months:
Down 20% or more
Down 15-19%
Down 10-14%
Down 5-9%
Down 1-4%
Flat
Up 1-4%
Up 5-9%
Up 10-14%
Up 15-19%
Up 20% or more
Traffic
*
Please indicate which of the following best describe how traffic and average ticket performed (on a year-over-year basis) over the last 3 months: Traffic Down 20% or more
Traffic Down 15-19%
Traffic Down 10-14%
Traffic Down 5-9%
Traffic Down 1-4%
Traffic Flat
Traffic Up 1-4%
Traffic Up 5-9%
Traffic Up 10-14%
Traffic Up 15-19%
Traffic Up 20% or more
Ticket
Ticket Down 20% or more
Ticket Down 15-19%
Ticket Down 10-14%
Ticket Down 5-9%
Ticket Down 1-4%
Ticket Flat
Ticket Up 1-4%
Ticket Up 5-9%
Ticket Up 10-14%
Ticket Up 15-19%
Ticket Up 20% or more
4
. What are the top 2-3 factors that are causing the sales improvements/declines you experienced over the last 3 months?
What are the top 2-3 factors that are causing the sales improvements/declines you experienced over the last 3 months?
5
. Please indicate which of the following best describe your expectations for overall sales for the next three months (October, November, December) on a year-over-year basis:
Please indicate which of the following best describe your expectations for overall sales for the next three months (October, November, December) on a year-over-year basis:
Down 20%+
Down 15-19%
Down 10-14%
Down 5-9%
Down 1-4%
Flat
Up 1-4%
Up 5-9%
Up 10-14%
Up 15-19%
Up 20%+
6
. Please indicate which of the following best describe your expectations for overall sales for next year (2011) on a year-over-year basis:
Please indicate which of the following best describe your expectations for overall sales for next year (2011) on a year-over-year basis:
Down 20%+
Down 15-19%
Down 10-14%
Down 5-9%
Down 1-4%
Flat
Up 1-4%
Up 5-9%
Up 10-14%
Up 15-19%
Up 20%+
7
. Have you revised your sales forecasts during the last three months?
Have you revised your sales forecasts during the last three months?
No
Up
Down
8
. On a scale of 1-10, how would you rank the competitive landscape for specialty coffee over the last 3 months (1= not competitive, 10 = very competitive):
On a scale of 1-10, how would you rank the competitive landscape for specialty coffee over the last 3 months (1= not competitive, 10 = very competitive):
1
2
3
4
5
6
7
8
9
10
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